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Online Fundraising Resources
Best practices guides for online fundraising
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Using the Internet to Raise Funds and Build Donor Relationships
From building a list of email addresses and developing donor relationships online to creating effective online fundraising campaigns and measuring online success, this guide will help you to develop online fundraising programs that get results. |
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Integrating Online Marketing (eCRM) with Direct Mail Fundraising This paper by Convio and StrategicOne, an integrated marketing analytics company, illustrates the powerful impact online communications and engagement can have on direct mail donors, regardless of whether they actually donate online. |
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From Online Stores to Online Relationships
Nonprofit organizations have the unique ability to not only use ecommerce for traditional online store sales, but also to take it further. With tips for planning and setting up an online store, and ideas for maximizing online store results, this guide will help you to implement a successful, ongoing ecommerce program that helps to support your organization's mission. |
On-demand Webinars on online fundraising
Improving Fundraising and Outreach Through Integrated Marketing and Data: Maximizing the Power of Convio and The Raiser's Edge
Find out how to supplement your offline donor data with data collected online with the real-time data integration between Convio's leading online solution and the nonprofit sector's most widely-used donor database, BlackBaud's The Raisers Edge®. Features Keith Heller, Principal, Heller Consulting. (60 mins)
11 Secrets to Successful Online Fundraising and Outreach
Discover how online tools are changing the way nonprofits interact with constituents to boost donations and improve outreach. (60 mins)
Featured articles on online fundraising
The following articles appeared in recent issues of Convio Connection, the free bimonthly newsletter for nonprofits on how to attract constituents, drive action, and build loyalty through online relationship management.
Maximize the Online Opportunity with your High-Value Donors
New research reveals the online behaviors, experiences and expectations of high-value donors and the role the Internet plays in the giving process of these "wired wealthy" donors.
Using the Internet to Move the Potential Donor
Learn from a veteran major gift fundraiser and consultant how to use the Internet in an effective "moves management" strategy that moves your donor closer to making a gift while creating lasting relationships.
Integrated CRM Mobile Solutions Deliver Instant Information to Constituents' Mobile Devices
Learn how the first integrated CRM mobile solution can help your organization increase membership, deliver information, drive response rates and participation and synch up with your Convio data.
Integrated eCRM and Online Video Helps UNCF Increase Online Giving
Interactive Online Campaign Helps America's Second Harvest Feed the Hungry
10 Online Marketing Strategies for Fundraising in Challenging Times
For fundraising in tough times, use these 10 best practices plus 3 advanced strategies to connect with the new breed of donor to scale online and drive results.
Looking Back, Looking Ahead: What the Numbers Tell Us
Recent research on the growth of online fundraising. Find out where this growth is coming from and how to measure the impact of online marketing.
An Untapped Opportunity: Engaging Your High Value Donors Online
Major donors are increasingly wired. Get a "heads up" on new research about nonprofits engaging their major donors and why online marketing will emerge as a strong source for new major donor prospects.
Seva Foundation Increases Donations via New Gifts of Service™ eCommerce Site; Ready to Expand Outreach to Wider Audience with Integrated eCRM
Despite news stories of concerns that a tight economy would affect the 2007 holiday giving season, Seva Foundation had record-breaking success.
