Using the Internet for grassroots advocacy is highly effective. That's why Luminate Advocacy was designed specifically to help you get online to drive the actions you want, from the constituents you want, on the issues that matter most to your organization. As part of Convio's suite of integrated online marketing products, it also helps you grow your activist base through your website and new media channels—giving your activists tools for sharing information with friends and family.
Grow stronger relationships with impassioned constituents, inspiring them to become donors and long-term supporters.
WIN POLICY CAMPAIGNS
- Up-to-date legislative data with zip-to-district matching
- Choose delivery channel options for activists' letters. You can count on outstanding webform and email delivery rates, including delivery to webforms that require CAPTCHA and other logic puzzles
- Include U.S. House and Senate Roll Call vote data in customizable legislative scorecards and thank/spank action alerts for more impactful messages to the Hill
- Letter to the editor tools – Extend the reach of your campaigns by enabling your constituents to customize and target messages to media organizations
- Comprehensive reporting – Measure campaign results and discover ways to improve them over time by tracking both aggregate and individual response for one or more alerts
- Multi-affiliate support (optional add-on) – Give your affiliates the ability to create and maintain their own local websites and emails while preserving your organization's brand.
GROW YOUR BASE OF SUPPORTERS
- Integrate action alerts throughout your website to grab the attention of new site visitors and convert them into advocates
- Personalized action centers to highlight your organization's top issues on your website, showing your activists which action alerts they've taken part in and which ones they haven't yet acted on
- Personalized email and website content – Automatically include information such as first name, and geographic location in email and website content, and tailor message content based on constituent interests and action history
- Control the design and layout of your action alerts and emails, and conduct A/B tests to optimize performance. Create suggested text for constituent letters, and configure how much of an activist's letter can be edited.
- Multi-channel communications – Create campaigns that take advantage of the ways that people take in and reply to communications: websites, social media sites, texting, phone calls, direct mail and email
- Share actions on social networking sites like Facebook™ and Twitter™, and use tell-a-friend messages and ecards to enable your activists to get their friends and family involved
- Extend the reach of your advocacy campaigns through Facebook™, mobile websites, smartphone apps, and text campaigns using Convio APIs
RAISE MORE MONEY
- Store information about your advocates and donors in a single database, and segment the database to send tailored messages to advocates who are not donors and vice versa
- Welcome new advocates with an automated, tailored welcome series of emails that engages them at a deeper level and eventually converts them to donors
- Integrated platform. Drive activists to donation forms and donors to action alerts through integration with other Convio online marketing tools
Product Information
Case Studies
Hear What Our Clients and Partners Say
Best Practices Guides, Articles & Tip Sheets
| Online Advocacy Resources |
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| Next Generation of American Giving |
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| 2011 Convio Online Nonprofit Benchmark™ Study |
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| Nonprofit Email Marketing Guide |
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On-Demand Webinars
| Increase Fundraising with Advocacy |
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| Rapid Response – What All Nonprofits Can Learn from Organizations that Raise Funds in Moments of Crisis |
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| Increase Fundraising with a Better Online Donor Experience |
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Let us help you reach your constituent engagement and fundraising goals
New to integrated, multi-channel fundraising or want to improve the performance of your current fundraising programs? We can help you plan and execute a winning strategy for acquiring, engaging and retaining donors:
- Integrated Strategy — Using integrated online and offline marketing channels can help improve your fundraising, advocacy, and communications. We can help you know exactly what to do and how to do it. From defining priorities and setting goals to measuring success, we help you develop a multi-channel strategy that supports your objectives and integrates with your existing marketing and fundraising initiatives.
- Campaign Management — We help you plan and execute one-time or ongoing campaigns that include multiple online and offline channels. Services include campaign strategy, database segmentation, customized asks and offers based on donor behaviors plus creative design, email and web page production and testing, and reporting and analysis — with project management services each step of the way.
- Data Analytics — We help you apply knowledge about constituent interests and behaviors to your fundraising activities — helping you more effectively attract new constituents, retain existing ones, reactivate lapsed supporters, and nurture relationships to higher levels of engagement. Whether you need comprehensive analytical support or a one-time predictive modeling solution to improve your fundraising campaigns, we tailor our data analytics services to meet your specific needs.
REQUEST A QUOTE:
Ready to talk? Call us at 888.528.9501 or fill out the form below.
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Luminate™ Advocacy | Convio
Give us a call - 888.528.9501
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