How-To Guides

Download a free guide and learn the secrets of nonprofit online fundraising, advocacy and email marketing that can help you find new constituents and turn them into long-term, loyal donors.

 Best practices for online fundraising

Utilize Your Year-End Momentum: Kick-Start 2012 Fundraising
With a new year comes new goals, new ideas to further your organization’s mission and new plans for communicating with your constituents. But it's not all new - there’s an opportunity to carry on the heightened year-end fundraising momentum from November and December. So, how do you capitalize on this momentum? We’ve put together a guide of 10 simple steps that can make a big difference in your communications and list-building strategies in the new year.

Kick-Start your Holiday Campaign: Proven Practices You Can Put Into Play Now
It’s never too early to tweak or fine-tune your year-end campaign (and with the Internet, it’s not yet too late to start planning and executing it). Take advantage of this season’s high volume online giving and make it easier for your donors to give when time and funds are short: build an online year-end or holiday campaign.

Get Your Board On Board with 21st Century Fundraising
If you've struggled to reach agreement on a strategic plan - and a strategic budget - this guide is for you. Don’t reinvent the wheel - learn how other organizations made the case to invest.

The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study
This benchmark report provides you with important insight and analysis involving key metrics for evaluating online marketing success. The study includes data compiled from nonprofit organizations across six vertical segments and of various sizes and levels of online maturity.


Best practices for integrated marketing

The Constituent Engagement System: Cloud Technology for Nonprofits to Maximize the Lifetime Value of Constituents
What if you knew which donor was about to make a major contribution? Who was on their way out the door? Who would stick around, if you only knew the right thing to say? With this guide, learn how a constituent engagement system can help you achieve better engagement and better results for you and your supporters from leveraging predictive analytics for more effective & efficient marketing to developing tactics for more relevant multi-channel communications based on supporter preferences.

A Guide to The Mobile Web: Best Practices for Nonprofits
With this guide, learn best practices for creating compelling mobile content for your organization, increasing your “portable potential” with your supporters, and putting a richer, more focused and integrated web presence at their fingertips. You’ll learn everything from why mobile is important to your marketing and mission strategy to optimizing your mobile presence along the way.

Using the Internet to Raise Funds and Build Donor Relationships: Tools, Tips and Techniques for Boosting Donations
This guide covers basic concepts for taking advantage of the Internet for your fundraising programs. From building a list of email addresses and developing donor relationships online to creating effective online fundraising campaigns and measuring online success, it will help you to develop online fundraising programs that get results.


Best practices for online advocacy

Using the Internet for Effective Grassroots Advocacy: Strategies, Tools and Approaches for Inspiring Constituents to Take Action
This guide covers the key topics any organization should consider when planning an online advocacy program or strengthening an existing one. From trends in online advocacy to building an email list, creating compelling online advocacy campaigns, fostering loyalty to the organization and measuring online program results, it will help you to create and implement a successful, ongoing online advocate relationship program.


Best practices for email marketing

The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online
The cornerstone of any organization's online marketing strategy, email can be an incredibly effective way to build relationships with constituents. This guide offers best practices for growing your email address file, making sure your emails get through, and creating compelling email campaigns.

How-To Guides | Convio