Email Marketing Resources
Best practices guides for email marketing
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Integrating Online Marketing (eCRM) with Direct Mail Fundraising This paper by Convio and StrategicOne, an integrated marketing analytics company, illustrates the powerful impact online communications and engagement can have on direct mail donors, regardless of whether they actually donate online. |
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The Basics of Email Marketing for Nonprofits
The cornerstone of any organization's online marketing strategy, email can be an incredibly effective way to build relationships with constituents. This guide offers best practices for growing your email address file, making sure your emails get through, and creating compelling email campaigns. |
On-demand Webinars on email marketing
11 Secrets to Successful Online Fundraising and Outreach
Discover how online tools are changing the way nonprofits interact with constituents to boost donations and improve outreach. (60 mins)
Constituent-Led Fundraising and Outreach: Beyond Walks and Runs
Discover how constituent-led fundraising tools and strategies can be used outside of typical "a-thon" style events to achieve extraordinary results. (45 mins)
Featured articles on email marketing
The following articles appeared in recent issues of Convio Connection, the free bimonthly newsletter for nonprofits on how to attract constituents, drive action, and build loyalty through online relationship management.
Maximize the Online Opportunity with your High-Value Donors
New research reveals the online behaviors, experiences and expectations of high-value donors and the role the Internet plays in the giving process of these "wired wealthy" donors.
Using the Internet to Move the Potential Donor
Learn from a veteran major gift fundraiser and consultant how to use the Internet in an effective "moves management" strategy that moves your donor closer to making a gift while creating lasting relationships.
Interactive Online Campaign Helps America's Second Harvest Feed the Hungry
10 Online Marketing Strategies for Fundraising in Challenging Times
For fundraising in tough times, use these 10 best practices plus 3 advanced strategies to connect with the new breed of donor to scale online and drive results.
Ask the Expert: What Makes an Email Newsletter Subject Line Successful?
Too often the subject line of an email newsletter is overlooked. Get advice on how to use this tool in building and maintaining relationships with your constituents over time.
