Using the Internet to Raise Funds and Build Donor Relationships: Tools, Tips and Techniques for Boosting Donations
From building a list of email addresses and developing donor relationships online to creating effective online fundraising campaigns and measuring online success, this guide will help you to develop online fundraising programs that get results.
Integrating Online Marketing (eCRM) with Direct Mail Fundraising
This paper by Convio and StrategicOne, an integrated marketing analytics company, illustrates the powerful impact online communications and engagement can have on direct mail donors, regardless of whether they actually donate online.
From Online Stores to Online Relationships: Tips and Tools for an Innovative Approach to Ecommerce for Nonprofits
Nonprofit organizations have the unique ability to not only use ecommerce for traditional online store sales, but also to take it further. With tips for planning and setting up an online store, and ideas for maximizing online store results, this guide will help you to implement a successful, ongoing ecommerce program that helps to support your organization's mission.
The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online
The cornerstone of any organization's online marketing strategy, email can be an incredibly effective way to build relationships with constituents. This guide offers best practices for growing your email address file, making sure your emails get through, and creating compelling email campaigns.
Using the Internet for Effective Grassroots Advocacy: Strategies, Tools and Approaches for Inspiring Constituents to Take Action
This guide covers the key topics any organization should consider when planning an online advocacy program or strengthening an existing one. From trends in online advocacy to building an email list, creating compelling online advocacy campaigns, fostering loyalty to the organization and measuring online program results, it will help you to create and implement a successful, ongoing online advocate relationship program.
