Online Fundraising Guides

Kick-Start your Holiday Campaign: Proven Practices You Can Put Into Play Now

It’s never too early to tweak or fine-tune your year-end campaign (and with the Internet, it’s not yet too late to start planning and executing it). Take advantage of this season’s high volume online giving and make it easier for your donors to give when time and funds are short: build an online year-end or holiday campaign.

Using the Internet to Raise Funds and Build Donor Relationships: Tools, Tips and Techniques for Boosting Donations

This guide covers basic concepts for taking advantage of the Internet for your fundraising programs. From building a list of email addresses and developing donor relationships online to creating effective online fundraising campaigns and measuring online success, it will help you to develop online fundraising programs that get results.

Get Your Board On Board with 21st Century Fundraising

If you've struggled to reach agreement on a strategic plan - and a strategic budget - this guide is for you. Don’t reinvent the wheel - learn how other organizations made the case to invest.

The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study

This benchmark report provides you with important insight and analysis involving key metrics for evaluating online marketing success. The study includes data compiled from nonprofit organizations across six vertical segments and of various sizes and levels of online maturity.