Email Marketing Guides
Best practices guides for email marketing
Using the Internet to Raise Funds and Build Donor Relationships: Tools, Tips and Techniques for Boosting Donations
This guide covers basic concepts for taking advantage of the Internet for your fundraising programs. From building a list of email addresses and developing donor relationships online to creating effective online fundraising campaigns and measuring online success, it will help you to develop online fundraising programs that get results.
The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study
This benchmark report provides you with important insight and analysis involving key metrics for evaluating online marketing success. The study includes data compiled from nonprofit organizations across six vertical segments and of various sizes and levels of online maturity.
The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online
The cornerstone of any organization's online marketing strategy, email can be an incredibly effective way to build relationships with constituents. This guide offers best practices for growing your email address file, making sure your emails get through, and creating compelling email campaigns.
On-demand Webinars on email marketing
Holiday Campaigns That Work
Discover the five proven steps to creating an effective holiday/year-end campaign — plus learn from other organizations with real examples of successful holiday appeals.
Basics That You Should Consider for End-of-Year Fundraising: Convio Go!
How small- to mid-sized or resource-constrained organizations can use the power of the Internet to attract supporters and raise more funds with the Convio Go! program. (65 mins)
Featured articles on email marketing
The following articles appeared in recent issues of Convio Connection, the free bimonthly newsletter for nonprofits on how to attract constituents, drive action, and build loyalty through online relationship management.