Convio's Newest Guide Helps Nonprofits Establish Ecommerce Programs that Generate Revenue and Build Strong Constituent Relationships

Free Booklet Includes Tips on Taking Ecommerce Beyond the Transaction; Follows Convio's Recent Release of First Ecommerce Solution Designed Specifically for Nonprofits

Convio, Inc. — the leading provider of software and services to help nonprofits use the Internet for building strong constituent relationships and driving support — today announced the availability of its new, downloadable guide to help nonprofit organizations engage in ecommerce to not only generate revenue for their organizations but also convert shoppers to donors, advocates, volunteers and more.

"From Online Stores to Online Relationships: Tips and Tools for an Innovative Approach to Ecommerce for Nonprofits" is the latest Convio publication providing best practices for nonprofit professionals on how to best leverage the Internet for fundraising, marketing, advocacy, event participation and more. The new guide is a valuable resource for any nonprofit interested in launching an effective ecommerce program that also can complement its overall online constituent relationship management (eCRM) strategy. To download Convio's ecommerce guide, please visit www.convio.com/ecommguide1.

"This is a timely subject for our industry as ecommerce for nonprofits moves into a new era," said Gene Austin, CEO, Convio. "Beyond the obvious benefits of an online store, nonprofits now can leverage the selling experience to strengthen their relationships with constituents and generate much broader support for their organizations. This guide shares insight on what we've learned from working closely with some of today's most prominent nonprofits that have taken ecommerce to a new level."

Convio's ecommerce guide details best practices for using the Internet to:

  • Create a full-featured online store that looks like the rest of an organization's Web site;
  • Supplement traditional fundraising efforts by "selling" virtual products such as sponsorships and certificates;
  • Drive additional revenue by implementing cross-promotion strategies;
  • Build and leverage constituent profiles to drive increased involvement and support; and
  • Integrate an online store with an organization's overall eCRM program.

The guide includes examples from Jewish National Fund (JNF) and KCET Community Television of Southern California to show how several of today's more foresighted nonprofits are using ecommerce to drive membership, increased giving and overall support for their missions. JNF, for example, allows supporters to "buy" trees for planting in Israel by making an $18 donation to the organization. Its constituents then can choose from several email certificate options to let friends or loved ones know that a tree was planted in their honor. KCET uses its online store functionality to offer premiums, or incentives, for different pledge levels.

Convio's newest guide follows the company's recent release of the first ecommerce solution designed specifically to meet the unique needs of nonprofit organizations. Convio eCommerce (www.convio.com/ecommerce) provides organizations with all key functionality for effectively selling online as well as converting shoppers to more involved constituents. No other ecommerce product on the market offers nonprofits the ability to generate revenue online by selling merchandise, sponsorships, virtual "adoptions" and more while also building strong relationships with constituents to drive fundraising, advocacy, volunteerism, participation in special events and other types of support.

About Convio

Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline database.

In addition to Jewish National Fund and KCET, Convio's clients include American Diabetes Association, American Society for the Prevention of Cruelty to Animals, AVON Foundation, Carnegie Museums of Pittsburgh, Chesapeake Bay Foundation, Easter Seals, Farm Aid, Georgetown University, Mothers Against Drunk Driving, National Trust For Historic Preservation and The Susan G. Komen Breast Cancer Foundation. For more information, please visit www.convio.com.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

Convio's Newest Guide Helps Nonprofits Establish Ecommerce Programs that Generate Revenue and Build Strong Constituent Relationships | Convio