From Online Stores to Online Relationships

Tips and Tools for an Innovative Approach to Ecommerce for Nonprofits

This guide describes how to plan and set up an online store, and how to maximize online store results for driving donations and other forms of support.

In this guide, you'll learn about:

Setting up an online store
Customizing fundraising programs for your store
Building constituent profiles
Cross-promoting
Integrating your store with other programs

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