Y-ME National Breast Cancer Organization Wins International ePhilanthropy Award for Convio-Powered Web Site

Convio’s Internet Tools Help Organization Drive Registration, Giving and Participation in Annual RACE and Walk to Empower Events

Y-ME National Breast Cancer Organization (Y-ME) — dedicated to ensuring through information, empowerment and peer support that no one faces breast cancer alone — has been named winner of the "Best Event Registration and/or Membership Campaign" in the 2005 International ePhilanthropy Awards. Y-ME uses a Convio-powered Web site and online tools as a critical connection between the organization, volunteer fundraisers and supporters of the annual Y-ME RACE Against Breast Cancer and Walk to Empower events.

The International ePhilanthropy Awards, presented by the ePhilanthropy Foundation, honor individuals, organizations, and companies that have: 1) demonstrated extraordinary talent, creativity, and insight in drawing the public's attention to the important use of the Internet for philanthropic purposes; and 2) created services or strategies that support this effort.

Convio is the leading provider of online constituent relationship management solutions (eCRM) for nonprofits. The company's software and services help organizations use the Internet for building strong constituent relationships to drive fundraising, marketing, advocacy and other forms of mission-critical support.

Y-ME uses Convio TeamRaiser to increase participation, giving and administrative efficiency for its RACE Against Breast Cancer — the largest cause-related event in Chicago — and its new Walk to Empower events held this year in Houston and San Diego. Convio's online solution allows Y-ME event participants to log in to secure, personal pages where they can view announcements from the organization, obtain personal fundraising progress reports, use email tools to recruit other participants, and also solicit and acknowledge supporters. Additionally, participants can create personal or team Web pages to tell their stories, with photos and personal narratives, about why they are participating as well as to communicate with and solicit support from potential donors.

"We're honored that the ePhilanthropy Foundation has recognized Y-ME with this prestigious award, especially considering we were among such a respectable field of other finalists from the nonprofit sector," said Margaret C. Kirk, CEO, Y-ME National Breast Cancer Organization. "With Convio, we've been able to provide easy-to-use online tools to people participating in our annual RACE and Walk to Empower events. This has allowed Y-ME to offer a fun and memorable experience for event participants, acquire new supporters and greatly increase the amount of funds raised to support our work and fulfill our mission of ensuring no one faces breast cancer alone."

Using Convio's online tools, Y-ME generated significant results for its 2005 events:

  • More than 27,000 participants took part in the 2005 Y-ME RACE;
  • The organization exceeded its fundraising goal of $3 million by raising more than $3.6 million;
  • More than $1.4 million, or 40 percent, of the group's donations for the 2005 Y-ME RACE was raised online;
  • The organization received and processed an estimated 37,000 online donations for the event; and
  • Both of Y-ME's first-time 2005 Walk to Empower events raised a combined $100,000 online of an overall $265,000 gross revenue.

"It is very gratifying to see an organization such as Y-ME achieve such strong results using Convio tools and equally as rewarding to have the organization widely recognized as a leader within the nonprofit industry with this award," said Gene Austin, CEO, Convio. "Y-ME is an excellent example of how a nonprofit group today can and should empower its supporters so that they can more fully contribute to the overall success of the organization."

About Y-ME National Breast Cancer Organization

Y-ME National Breast Cancer Organization's mission is to ensure, through information, empowerment and peer support, that no one faces breast cancer alone. Y-ME does not raise money for research.

Y-ME has the only 24-hour hotline staffed entirely by trained and certified breast cancer survivors. Additionally, 10 affiliates throughout the nation provide services such as support groups, early detection workshops, wigs and prostheses for women with limited resources, and advocacy on breast cancer related policies in their respective communities.

The pink ribbon logo is inverted because it forms the "Y" in Y-ME. Also, Y-ME is "where to turn when your world turns upside down" by a breast cancer diagnosis.For breast cancer support or information including publications and newsletters, visit http://www.networkofstrength.org or call the Y-ME National Breast Cancer Hotline at 1-800-221-2141 (English, with interpreters available in 150 languages) or 1-800-986-9505 (Spanish).

About Convio

Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases.

In addition to Y-ME National Breast Cancer Organization, Convio's customers include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, Carnegie Museums of Pittsburgh, Chesapeake Bay Foundation, Easter Seals, Feed the Children Georgetown University, Mothers Against Drunk Driving, National Trust For Historic Preservation, Ronald McDonald House Charities, The Susan G. Komen Breast Cancer Foundation and Thirteen/WNET New York. For more information, please visit www.convio.com.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

Y-ME National Breast Cancer Organization Wins International ePhilanthropy Award for Convio-Powered Web Site | Convio