WGBH Boston Selects Convio for Stronger Constituent Relationships and Increased Fundraising

Leading Public Broadcasting Producer Will Use Convio Internet Tools to Help Build Loyalty and Communicate More Effectively With Supporters

WGBH Boston, one of the nation's preeminent public broadcasting producers and the source of one-third of PBS's primetime lineup, has selected Convio Internet tools to help strengthen relationships with the station's viewers and listeners, cultivate new supporters and accelerate online giving.

Convio is the leading provider of online constituent relationship management solutions (eCRM) for nonprofits and works with many of the country's elite public broadcasting stations. The company's on-demand software and services help organizations use the Internet for developing strong constituent relationships that drive fundraising and other forms of mission-critical support.

WGBH will use Convio to help strengthen the station's fundraising program and increase membership. The station will use Convio tools to easily create customized online donation forms to help drive more targeted marketing and fundraising campaigns. Personalized, more targeted communications help engage supporters, increase loyalty, generate more effective membership drives and encourage giving.

"While our station has always had what we consider strong fundraising and marketing programs, we realize that an opportunity still existed to improve our use of the Internet to better serve our supporters and increase our membership support," said Roberta MacCarthy, Senior Director of Marketing and Development, WGBH. "Convio provides us with the right tools to accomplish this. WGBH looks forward to using the online channel in new and creative ways to provide more services to our members while building valuable relationships with them."

WGBH also will be using real-time integration technology jointly developed by Convio and Target Software to help the station conduct more effective integrated marketing campaigns.

"WGBH Boston is demonstrating its leadership in the public broadcasting market by implementing a strong Internet strategy to support the station's communications and fundraising programs," said Gene Austin, CEO, Convio. "By leveraging Convio's market-leading online tools, the station is better positioning itself to drive stronger and ongoing support from its viewers, listeners and donors."

In addition to WGBH, Convio works with a growing list of public television and radio customers including Thirteen/WNET New York, Chicago Public Radio, KCET Community Television of Southern California, KCRW in Santa Monica, KPBS in San Diego, Austin's KUT and KLRU, KUHF/Houston Public Radio, Houston PBS and Oregon Public Broadcasting.

About WGBH

WGBH Boston is America's preeminent public broadcasting producer, the source of fully one-third of PBS's prime-time lineup, along with some of public television's best-known lifestyle shows and children's programs and many public radio favorites. WGBH is the number one producer of Web sites on pbs.org, one of the most trafficked dot-org Web sites in the world. WGBH is a pioneer in educational multimedia and in technologies and services that make media accessible to the 36 million Americans who rely on captioning or video descriptions. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards…even two Oscars. In 2002, WGBH was honored with a special institutional Peabody Award for 50 years of excellence. For more information visit http://www.wgbh.org/.

About Convio

Convio is the leading provider of on-demand software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases.

Convio has been named one of the fastest growing private companies in the nation by Inc. magazine. In addition to WGBH and many other public broadcast customers, Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, AVON Foundation, Easter Seals, Farm Aid, Hackensack University Medical Center, Mothers Against Drunk Driving, National Multiple Sclerosis Society, National Trust For Historic Preservation, Ronald McDonald House Charities, and The Susan G. Komen Breast Cancer Foundation. For more information, please visit www.convio.com

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

WGBH Boston Selects Convio for Stronger Constituent Relationships and Increased Fundraising | Convio