Convio, Inc. Named to Software Magazine’s 28th Annual Software 500

Software Magazine Ranks Convio as one of the World’s Largest Software Companies

Austin, Texas (October 15, 2010) —

Convio, Inc. (NASDAQ: CNVO) today announced its inclusion on Software Magazine’s Software 500 ranking of the world’s largest software and service providers, now in its 28th year.

Convio was ranked 237th, with software revenue of $63.1 million.

The Software 500 is a revenue-based ranking of the world’s largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing.

Go to www.Softwaremag.com and click on Subscribe to be among the first to see the 2010 Software 500. It is being released first in the digital publication, to be distributed in mid-September.

The ranking is based on total worldwide software and services revenue for 2009. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.Softwaremag.com, as well as from public documents.

About Digital Software Magazine, the Software Decision Journal, and Softwaremag.com
Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for 30 years. Softwaremag.com, its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world’s largest software and services companies. Software Magazine and Softwaremag.com are owned and operated by King Content Co.

About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents.

Software 500 Contact:
Tracy Kunichika
Software 500 Project Leader
Tracyk@softwaremag.com

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.
kmclaughlin@convio.com
512-652-7865