Salvation Army Uses Convio to Bring 116-Year-Old Red Kettle Campaign Online

Convio TeamRaiser® Allows Supporters to Easily Involve Family, Friends and Colleagues in One of the Most Recognizable Charitable Outreach Efforts in the United States

As The Salvation Army's bell-ringers and other familiar sights and sounds ring in the holiday season, The Salvation Army USA and Convio, Inc. announced today the launch of the 3rd annual Online Red Kettle Christmas Campaign, created to expand the organization's relationships with local donors by providing a fun and easy way to be a bellringer without leaving the comforts of home. The Salvation Army is using Convio TeamRaiser® to give its supporters the ability to start their own personal, group or business Kettle or join an existing Kettle, enabling individuals to leverage their own social networks to become involved in the 116-year-old campaign that has grown into one of the most recognizable charitable outreach efforts in the United States.

Americans contributed $117 million to last year's Red Kettle Christmas Campaign, which supports holiday meals, coats and toys for homeless and needy families as well as serves over 30 million people a year through social services for at-risk populations in need of food, clothing, shelter, health, education and financial services.

"The online red kettle is a great way to meet the needs of busy supporters who want to make a difference in the lives of people in need in their community," said Major George Hood, national community relations secretary for The Salvation Army's National Headquarters. "This modern version of a Christmas classic will continue to help raise funds for the millions of people in need who are served by The Salvation Army in every community in the United States."

This is the first year that The Salvation Army is using Convio to supply the back-end technical capability for the three-year-old program. While the Online Red Kettle program is offered nationally, local Salvation Army divisions are able to reach out directly to donors and supporters to promote the online bellringing option as well as track the progress in their community. Additionally, all donations made to the Online Red Kettle remain in the local community of the donor unless otherwise designated.

"While our bells will always be out on the street, our Online Red Kettle Web site allows us to create a complimentary Christmas tradition for the next generation of social networkers," said Major George Hood, national community relations secretary for The Salvation Army. "We are confident that we'll see even more participation in the program this year and look forward to the ways in which these donations will allow us to change the lives of so many in need."

About Convio

Convio is a leading provider of on-demand constituent relationship management software and services to nonprofit organizations to enable nonprofit organizations to more effectively raise funds, influence public policy and support their missions by leveraging the Internet to build strong relationships with constituents. The Company's online constituent relationship management, or eCRM, solution includes a suite of on demand software modules for fundraising, advocacy, email marketing and Web content management complemented by a portfolio of best-in-class consulting services.

Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen Foundation, and National Public Radio. For more information, please visit www.convio.com.

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Over 35 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in nearly 9,000 communities nationwide. For more information, go to www.salvationarmyusa.org.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

Salvation Army Uses Convio to Bring 116-Year-Old Red Kettle Campaign Online | Convio