Marketing Academy Launched to Help Nonprofit Professionals Use the Internet More Strategically

One-Day Program to Provide Participants with a Plan for Action and Results

Convio, Inc. — a trusted partner that leads the way in helping nonprofits use the Internet strategically to get results — today announced the creation of "The Nonprofit Online Marketing Academy", a pilot program to help nonprofit professionals learn how to use the Internet strategically to become more effective in fulfilling their organization's mission. The Academy, which will begin in Washington D.C. with a one-day workshop on May 15, 2007, will teach participants how to develop a robust Internet plan, conceptualize online fundraising campaigns, and efficiently execute online fundraising programs, regardless of the platform or technology provider. Those already working online will learn how to strategically take their programs to the next level. The program is led by Convio's Client Success Services team of experts in online strategy and integrated and interactive marketing who have helped a wide range of nonprofit organizations achieve strong results.

"The Academy is a natural extension of Convio's popular online marketing workshop at our conference last year," said Xenia "Senny" Boone, Esq., Executive Director of the DMA Nonprofit Federation. "Convio's hands-on approach and expertise in this field is a terrific formula for the new Academy, which helps fill the educational needs of our sector."

The Academy will feature a combination of lectures, interactive workbook sessions, small group feedback, and question and answer sessions. The one-day program concludes with participants learning how to bring together the workbook activities and curriculum to create an action plan that they can take back to their organization for execution.

"While the Internet has become an integral part of the marketing and fundraising strategies for many nonprofits, our conversations with people in the industry show that there is a gap in the practical, hands-on education needed to succeed," said Vinay Bhagat, Founder, Chairman and Chief Strategy Officer of Convio, Inc. "This Academy will help professionals weave the Internet into their strategies and create an action plan, complete with metrics and goals. They will also get an opportunity to ask questions and get advice from peers as they develop the know-how and resources to succeed."

The day-long workshop will include the following topics:

  • Value of integrated marketing;
  • Web site traffic;
  • Email file growth;
  • Cultivation;
  • Fundraising campaigns;
  • Technology considerations; and
  • Making it all work.

The cost of the one-day Academy is $399 per person. The first workshop will be held on Tuesday, May 15, 2007, from 9 a.m. to 5:30 p.m. at the Wyndham Washington Hotel in Washington D.C.

For more information about the Nonprofit Online Marketing Academy, please visit http://www.nonprofitmarketingacademy.com/.

About Convio

Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases.

Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, AVON Foundation, Easter Seals, Farm Aid, National Association of REALTORS®, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen for the Cure, and Thirteen/WNET New York. For more information, please visit www.convio.com.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

Marketing Academy Launched to Help Nonprofit Professionals Use the Internet More Strategically | Convio