MAP International Uses Convio to Strengthen Constituent Relationships, Accelerate Fundraising and Drive In-Kind Donations

Worldwide Provider of Medical Assistance Programs Implements Market-Leading Internet Solution to Build Loyalty and Communicate More Effectively With Multiple Audiences

MAP International, a leading nonprofit provider of essential medicines in the world's poorest communities, has selected Convio Internet tools to communicate more effectively and enhance relationships with its constituencies, increase fundraising and drive in-kind donations of medical supplies.

Using Convio, MAP also is working to efficiently synchronize its online and offline constituent data, enabling the organization to conduct higher impact, integrated fundraising and marketing campaigns.

MAP is the third largest charity in Georgia and among the top 50 largest in the United States. Convio is the leading provider of online constituent relationship management solutions (eCRM) for nonprofits. The company's on-demand software and services help organizations use the Internet for developing strong constituent relationships that drive fundraising and other forms of mission-critical support.

In addition to individual donations, MAP relies heavily on in-kind donations and support from a large number of groups including major pharmaceutical companies, foundations, faith-based organizations and other corporations. With Convio, MAP now will be able use the Internet to communicate more effectively and build stronger relationships with these important constituencies whose contributions significantly enable the organization's life-saving work.

Convio's eCRM tools enable MAP to engage in online dialogue with supporters and learn about their interests and motivations for giving. MAP then can use this information to communicate regularly with constituents with information that is more relevant to individual supporters. The group also can easily segment its constituent base to send targeted communications, such as emails and online newsletters, that will be more meaningful and motivating to each specific audience. Frequent, personalized and relevant communications better engage constituents, increase loyalty and encourage giving.

Another innovative, Convio-powered option for MAP is creating an online system so pharmaceutical partners can track how the organization is using their donated medical products to save lives. By offering this visibility, MAP can provide greater accountability which helps keep partners engaged and fosters ongoing giving and other participation.

"With Convio Internet tools, we're able to keep our supporters more informed and show them what kind of impact their gifts are having in impoverished communities around the world," said Martin Smith, Marketing and Communications Director, MAP International. "The Convio tool set gives MAP the opportunity to more effectively communicate with its diverse base of support and invite global audiences to help our organization in its life-saving work."

Additionally, MAP now can seamlessly integrate valuable constituent information from its Convio-powered online database, Constituent360™, with offline information from its Raiser's Edge®* donor database. Synchronizing online and offline data gives an organization a more comprehensive view and better of understanding of its constituents (e.g., their history of giving and/or other support they have provided), which is vital for conducting highly effective integrated fundraising and marketing campaigns.

"The online strategies and tactics that MAP International is now using are important for any nonprofit organization that wants to achieve stronger marketing and fundraising results," said Gene Austin, CEO, Convio. "By using Convio's advanced eCRM tools and focusing more on developing lasting constituent relationships, MAP International is wisely using its resources to better position itself to have a long term impact in saving lives."

*The mark Raiser's Edge® is a registered trademark of Blackbaud, Inc.

About MAP International

Founded in 1954 as Medical Assistance Programs, today MAP International, a top 100 non-profit, promotes the total health — physical, economic, social, emotional and spiritual health — of impoverished people in over 115 countries through the provision of essential medicines, prevention and eradication of disease and promotion of community health.

About Convio

Convio is the leading provider of on-demand software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases.

Convio has been named 2005 "Private Company of the Year" by the Austin Business Journal. In addition to MAP International, the company's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, AVON Foundation, Easter Seals, Farm Aid, Mothers Against Drunk Driving, National Multiple Sclerosis Society, National Trust For Historic Preservation, Ronald McDonald House Charities, The Susan G. Komen Breast Cancer Foundation and Thirteen/WNET New York. For more information, please visit www.convio.com

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

MAP International Uses Convio to Strengthen Constituent Relationships, Accelerate Fundraising and Drive In-Kind Donations | Convio