Loyola University Chicago Chooses Convio to Enable More Personalized Communications With Alumni and Enhance Online Donations Capabilities

Loyola University Chicago, one of the largest Jesuit universities and colleges in the country, has chosen Convio Internet tools to build stronger relationships with its alumni and increase online giving.

Convio is the leading provider of online constituent relationship management solutions (eCRM) for nonprofit organizations, including colleges, universities, alumni associations and additional types of higher education groups. The company's software and services enable organizations to use the Internet for building strong constituent relationships to drive fundraising, marketing, advocacy and other forms of mission-critical support.

Loyola is the latest addition to Convio's growing roster of the nation's top higher education institutions including The University of Texas at Austin, Georgetown University, Southern Methodist University, University of Chicago Graduate School of Business, Texas State University, The Ohio State University, University of San Francisco, Amherst College, Barnard College and Hunter College of the City University of New York.

Through Loyola's Convio-powered Alumni Relations Web site, visitors will have access to enhanced and convenient online functions such as updating personal information, registering for university-related events and donating to the school.

"We understand the value of the Internet, especially as a tool to help our university reach out to more alumni and engage them on a deeper level," said Nicole LeDuc, Associate Director of Alumni and Special Events, Loyola University Chicago. "With Convio, we will be able to stay ahead of the curve when it comes to alumni relations and make it easier for all of our former students to stay involved with the university, which helps encourage giving and other types of support."

Convio's tools will help Loyola enhance its alumni database by making is easier for the university to acquire and update information from former students such as the schools and/or departments from which they graduated, major, current employment status and addresses. Loyola also will be able to more carefully target email communications to alumni, including personalized electronic newsletters with content that is relevant to each recipient.

Convio's solution is an integrated software suite for marketing communications, online community and fundraising services. This integrated approach will allow Loyola's alumni relations and annual fund staff to develop closer relationships with more constituents online. By adopting Convio's online relationship management solutions, Loyola can better serve the needs of alumni and donors and secure the long-term interests of the institution in these relationships.

"Loyola University Chicago's decision to begin using Convio online tools reflects a growing trend in higher education toward greater coordination between alumni relations, annual giving and donor stewardship efforts," said Gene Austin, CEO, Convio. "With an online constituent relationship management strategy in place, the university has taken an important step in adding more value to its relationships with alumni and donors."

About Loyola University Chicago

Committed to preparing people to lead extraordinary lives, Loyola University Chicago was founded in 1870 and is among the largest of the 28 Jesuit colleges and universities in the United States. Loyola has a total enrollment of 14,000 students, which includes 8,500 undergraduates, hailing from all 50 states, as well as 82 foreign counties. The university has four campuses, three in the greater Chicago area and one in Rome, Italy. Loyola's nine schools and colleges include: arts and sciences, business administration, education, graduate studies, law, medicine, nursing, professional studies, and social work. Loyola offers 66 undergraduate majors, 59 master's degrees and 36 doctoral degrees. Recognizing Loyola's excellence in education, U.S. News & World Report has ranked Loyola consistently among the "top national universities" and "best values" in its annual publications. For more information, please visit http://www.luc.edu/.

About Convio

Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases.

In addition to working with Loyola University Chicago and a growing number of leading higher education institutions, Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, AVON Foundation, Carnegie Museums of Pittsburgh, Chesapeake Bay Foundation, Easter Seals, Farm Aid, KCET Community Television of Southern California, Mothers Against Drunk Driving, National Trust For Historic Preservation, Ronald McDonald House Charities, The Susan G. Komen Breast Cancer Foundation and Thirteen/WNET New York. For more information, please visit www.convio.com.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

Loyola University Chicago Chooses Convio to Enable More Personalized Communications With Alumni and Enhance Online Donations Capabilities | Convio