Grizzard and Convio Announce Strategic Relationship to Power Integrated Fundraising and Marketing Offering

Nonprofit Software and Service Providers Join Forces on New Initiative: Go! Forward

Grizzard Communications Group and Convio Inc. (NASDAQ: CNVO) announced today that they will offer a new solution for nonprofit organizations that integrates Convio’s online marketing and fundraising platform and best practices model, known as Convio Go!™, with Grizzard’s direct response strategies and capabilities for implementing integrated campaigns. The new offering, Go! Forward, gives nonprofit professionals access to Convio’s online marketing tools and Grizzard’s direct marketing resources. Go! Forward will also feature a team of experts to guide clients through integrated online and offline campaigns, designed to acquire new donors and increase giving levels for existing donors.

“By combining Grizzard’s direct marketing experience and Convio’s marketing and fundraising software, we can help organizations put in place integrated marketing and fundraising programs that reach, engage and inspire people to support a cause,” said Chip Grizzard, chief executive officer for Grizzard Communications Group. “Research shows that, regardless of how people give – online or through traditional direct-marketing – today’s donor prefers and expects to engage through a variety of channels. In fact, donors who have engaged through both online and offline platforms have proven to be more generous than donors who only connect with the organization through one medium. Go! Forward helps nonprofits take advantage of the known donation trends to garner better results.”

Go! Forward provides nonprofits with software and direct marketing fundraising components, as well as regular coaching sessions with Grizzard and Convio experts. These consultants will serve as a virtual marketing team to produce monthly support updates, in conjunction with fundraising campaigns and donor prospecting initiatives. Go! Forward combines best practices from Convio’s Go! program with Grizzard’s direct, annual and planned giving programs.

“As a client of both Grizzard and Convio, we believe that nonprofits who engage in this offering will benefit from the experience and successes of two of the industry leaders,” said Rick Gabrielson, vice president of development and community relations for Denver Dumb Friends League, the largest animal welfare organization in the Rocky Mountain Region. “The proven results, best practices, and research that Convio and Grizzard bring to the industry have helped to reshape donor and constituent engagement. Through this partnership, nonprofits will benefit from that success while saving time and money and presenting a united front to supporters who expect your brand to be represented seamlessly across all channels.”

 “The combination of Grizzard’s 90 years of fundraising experience and our decade of innovative technology experience is producing a new, solution that can help nonprofits across the country increase the yield from their marketing and fundraising projects, getting them to their goals more efficiently,” added Fred Waugh, vice president, Alliances for Convio.

Nonprofit professionals interested in the offering can learn more and request additional information at www.grizzard.com. Information will also be available at the Convio and Grizzard booths at The Association of Fundraising Professionals International Conference in Chicago, March 20 to 24, 2011. Grizzard is in booth #530; Convio is in booth #628.  

Forward Looking Statements
This press release contains forward-looking statements intended to convey expectations as to the future based on plans, estimates and projections.  In particular, this press release contains forward-looking statements regarding Go! Forward and the ability of our clients to leverage our solutions for enhanced results.  Although we believe that the expectations reflected in such forward-looking statements are reasonable, future circumstances might differ from the assumptions on which such statements are based. In addition, these statements can be affected by inaccurate assumptions and a variety of risks and uncertainties that could cause actual results to differ materially from those described in this press release.  These risks include but are not limited to: our ability to deploy Go! Forward; the potential that the Go! Forward solution does not meet the needs of our clients; technological problems; risks associated with successful implementation of multiple integrated software products; the risk that the future business operations of Convio and/or Grizzard will not be successful; the risk that Convio will not realize all of the anticipated benefits from its strategic partnership with Grizzard; the risk that unexpected costs in the integration and operation of the strategic partnership will be incurred; the detrimental actions of competitors; the unprecedented volatility in the global economy; adverse changes and developments affecting our industry; quarterly or cyclical variations in financial results; and the ability to attract and retain key personnel. Other risks that could impact our business adversely are those risks generally associated with intellectual property infringement claims and other litigation; reliance on certain third-parties, including hosting facilities, software and application providers; and legislative actions which could reduce the effectiveness of our solutions and increase the costs of our business.  These factors and other risks and uncertainties are described in more detail, from time to time, in Convio’s filings with the Securities and Exchange Commission which are available free of charge at www.sec.gov or on our website at www.convio.com/investor. Should one or more of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Convio does not undertake to update or revise any of these statements as a result of new information, future events or otherwise.

About Convio Inc.
Convio, Inc. is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents. For more information visit www.convio.com

About Grizzard
The 90-year-old Grizzard Communications Group works with more nonprofits than any other agency in the United States.

Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard Communications Group serves nonprofits across America.  Clients include: The Salvation Army, American Red Cross, ALS Association, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, State Sheriffs’ Associations, Prostate Cancer Foundation and various Animal Welfare and Humane Societies.  More information can be found at www.grizzard.com.

Grizzard Communications Group is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com).  Omnicom Group Inc. is a leading global marketing and corporate communications company.  Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.


Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

Grizzard and Convio Announce Strategic Relationship to Power Integrated Fundraising and Marketing Offering | Convio