Convio Names Dennis McCarthy as Vice President, Strategy and Business Practice in Client Services Team
Industry Veteran to Help Lead Convio Clients to Continued Integrated Fundraising Success
Washington, D.C. (January 5, 2011) —
Convio, Inc., (NASDAQ: CNVO) today announced it has named Dennis McCarthy as vice president, strategy and business practice to further develop and implement the company’s multichannel marketing services and integrated fundraising software for nonprofit organizations.
McCarthy brings more than 25 years of experience in providing integrated direct marketing, fundraising and consulting services to leading nonprofit organizations to Convio. During his career, McCarthy has had success leading account teams in the development and implementation of strategic concepts, direct and online marketing and integration, multichannel analytics, and database management, and integrated constituent relationship management that drive results for nonprofits and leading companies.
“Dennis brings a great deal of experience, expertise and a passion for developing and implementing multichannel marketing and integrated fundraising programs for nonprofit organizations of all sizes,” said Marc Cannon, vice president client services of Convio. “In this role he will work directly with our clients and services team to design and implement modern, multichannel campaigns built around our online fundraising, marketing and advocacy suite and Convio Common Ground. His focus on client satisfaction and success, along with his ability to lead people make him ideal for this growing offering.”
Prior to joining Convio, McCarthy was chief operating officer for Integrated Fundraising Marketing Solutions. In this role he managed two companies, Watershed LLC and Share Group that provide integrated direct marketing and online consulting services to more than 100 companies and nonprofits. Prior to that he served as vice president/general manager for Epsilon Data Management where he was responsible for providing strategic concept development, direct response marketing, analytics, campaign management and constituent management services to his nonprofit clients.
“Convio's online leadership has changed how nonprofits view and utilize online engagement as part of their multichannel marketing and fundraising campaigns,” said McCarthy. “The opportunity to help nonprofits develop multichannel marketing campaigns that leverage Convio’s online leadership and help organizations realize how Common Ground can change constituent relationship management in the future is an exciting opportunity. Convio’s people and technology are leading the way in driving multichannel results for nonprofits, and I am excited to be part of that.”
McCarthy will be based in Convio’s Washington, D.C. office.
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents.
For more information, please visit www.convio.com
Director, Corporate Communications