Convio CEO and American Red Cross Online Fundraising Strategist Share Insights and Experience

On Tuesday, June 20, Kimberly Reckner, Lead Technical Liaison of Online Fundraising for American Red Cross and Gene Austin, Chief Executive Officer of Convio hosted a teleconference and Webinar for nonprofit executives to discuss the most effective Internet strategies for more efficiently and effectively reaching, motivating and retaining volunteers, advocates, donors and members. The hour-long event is now available as an on-demand replay.

"American Red Cross is a leader in understanding the power of the Internet to efficiently and effectively communicate with constituents not only in times of emergency, but also in building and cultivating those relationships year-round," said Austin. "Kimberly is a pioneer. We are excited that she was willing to share her experience and expertise with the Convio community of clients and the nonprofit community as a whole. We are also thrilled that our partnership and software has powered substantial increases in the involvement and participation of the American Red Cross online constituency."

American Red Cross (Red Cross) uses Convio software to provide the flexibility and scalability needed to support hundreds of Red Cross chapters as well as numerous corporate and celebrity giving sites. Through Convio's Software as a Service delivery model, Red Cross is able to efficiently process high volumes of donations during emergencies, strengthen online relationships and drive higher response rates for marketing, communications and fundraising campaigns and prevent fraud with comprehensive security protection. The Convio solutions empower the non-technical teams to execute online campaigns, leaving the internal IT staff to focus on developing and maintaining systems directly related to the organization's mission and daily operations.

"With the evolution of technology and the ubiquitous nature of communications technologies, the expectations that audience members have for timely information, direct communication and online engagement has grown exponentially," said Reckner. "We selected Convio as our strategic partner because the solution gives our non-technical fundraising staff complete control over our diverse online giving campaigns."

About American Red Cross

American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States. American Red Cross is part of the International Red Cross and Red Crescent Movement. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work.

About Convio

Convio is a leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360™ platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases.

Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, AVON Foundation, Easter Seals, National Association of REALTORS®, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen for the Cure, and Thirteen/WNET New York. For more information, please visit www.convio.com.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

Convio CEO and American Red Cross Online Fundraising Strategist Share Insights and Experience | Convio