Convio to Provide Services to American Cancer Society Fundraising Efforts

Convio announced today that the American Cancer Society has moved to Convio's integrated, on-demand online fundraising platform to power and support the online fundraising needs of the Society's signature activity, Relay For Life®.

Each of the more than 4,800 Relays nationwide is a fun-filled, overnight event that mobilizes communities to celebrate survivors (anyone who has ever been diagnosed with cancer), remember loved ones and raise money for the fight against cancer. Relay For Life brings together friends, families, businesses, organizations, hospitals, schools, faith-based organizations... people from all walks of life. Teams seek sponsorship prior to the Relay, all with the goal of eliminating cancer. More than three million participants were involved in Relay For Life in 2007, including more than 500,000 cancer survivors.

"By moving to Convio to power the more than 5,000 Relay For Life fundraising Web sites and related online communication, the American Cancer Society is setting the standard for integration of the Internet with traditional approaches to event fundraising and volunteer and donor relations," said Gene Austin, CEO, Convio, Inc. "Our software as a service model provides volunteers and staff access to best-in-class software to support their fundraising needs regardless of the size or location of their events or the technical proficiency of the administrators — letting them focus on creating fun events, generating awareness and advancing their mission."

Convio TeamRaiser™ to leverage personal and social networks

Convio TeamRaiser is a robust online solution for tapping into the personal networks of supporters over the Internet. With TeamRaiser, American Cancer Society will empower volunteer fundraisers, individuals or Relay For Life teams to create and maintain their own fundraising Web sites, manage email communication between members, family and friends regarding their participation, post photos, links, provide progress reports and manage secure online and offline donations in support of their efforts. The platform integrates with the existing technology systems at the American Cancer Society, which enables the organization to access reports and information to more effectively and efficiently manage events.

In addition, Convio's integrated tools allow the American Cancer Society to use the Internet to establish and enhance interactive fundraising and awareness efforts with new individuals introduced to the organization through the TeamRaiser events.

National TeamRaiser takes corporate team relationships to new levels

Corporate teams have long been a mainstay of the Relay For Life success. The competition between corporate teams at the same office location or across the country has created the opportunity to expand awareness and raise money to support the mission. With Convio's National Team feature, each Relay For Life National Team has its own Web page where it is easy to view their top teams, participants, events, and the total amount raised online. A designated national coordinator for the corporation can easily modify this page to include a corporate logo and message. The coordinator can also run a variety of reports designed and selected by the American Cancer Society using Convio's Report Writer tool. This will help track and compare progress across teams from the same company.

About Convio

Convio is the leading provider of on-demand software and services that enable nonprofit organizations to more effectively raise funds, influence public policy and support their missions by leveraging the Internet to build strong relationships with constituents. The Company's online constituent relationship management solution includes a suite of on demand software modules for fundraising, advocacy, email marketing and Web content management complemented by a portfolio of best-in-class consulting services.

Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen Foundation, National Association of Realtors and National Public Radio. For more information, please visit www.convio.com.

Press Contact:
Karoline McLaughlin
Director, Corporate Communications
Convio, Inc.

Convio to Provide Services to American Cancer Society Fundraising Efforts | Convio