Convio Innovator Awards 2011: Best Peer-to-Peer Campaign
Best Peer-to-Peer CampaignTapping into the power of constituents to raise funds, drive support, and put a face to your
organization with Convio's powerful peer-to-peer fundraising solutions.
United Way of Lake County: Page it Forward Book Drive
“Convio Personal Fundraising helped us to spread the word about our campaign, and allowed UWLC to raise $15,000+ in five 24-hour periods, exceeding our goal by 50%.”
United Way of Lake County (UWLC) aims to prepare children to succeed in a changing world by focusing on education and safe and stable families. In some areas of Lake County, 75% of incoming kindergartners had no knowledge of books. In order to address these literacy issues, UWLC teamed up with a local book bank to create “Page it Forward: Lake County’s Biggest Book Drive”.
Challenges, Innovation & Results
Given the book drive’s limited timeframe, UWLC wanted to create a sense of urgency around the summer long initiative and provide constituents with a variety of options to contribute in their own, unique way. As a result, UWLC put a contemporary twist on the traditional book drive format by utilizing cutting-edge social media strategies and peer-to-peer fundraising.
By texting “PAGE”, individuals could donate $10 (four books) to Page it Forward. Sponsors donated one book per ‘like’ on the Page it Forward Facebook page. The “Catch the Truck” peer-to-peer fundraising campaign through Convio Personal Fundraising had a UWLC employee try to collect $2,000 in donations within a 24-hour period. This campaign ran in parallel to a corporate book drop off event, which aimed to collect 1,000 books. Four additional Personal Fundraising Champions raced in a ‘Virtual 10K’, where their collective goal was $10,000. Each Champion had one 24-hour leg to reach their personal goal before they passed on the baton to the next Champion.