Convio Innovator Awards 2011: Best Overall Use of Convio
Best Overall Use of ConvioExemplifying the effective use of Convio constituent engagement solutions and personifying
excellence in multi-channel marketing, CRM and fundraising strategy implementation.
Project on Government Oversight
“Convio is about more than just software. It is about learning and implementing best practices that are proven, and testing new methods to advance our mission.”
Founded in 1981, the Project On Government Oversight (POGO) is a nonpartisan independent watchdog that champions good government reforms. POGO’s investigations into corruption, misconduct, and conflicts of interest achieve a more effective, accountable, open, and ethical federal government.
Challenges, Innovation & Results
POGO faced a myriad of challenges, which spanned a website that was not visually appealing, 800-pages of SEC documents, a hard to manage housefile, and thousands of followers who needed to be engaged and nurtured more effectively and strategically.
POGO partnered with Convio to refresh its homepage design, and collaborated with Firefly Partners to create the SEC Revolving Door database using Convio CMS, leveraged the Convio Facebook API so users can donate or sign-up for emails without leaving Facebook, and used Convio Luminate™ CRM to consolidate all constituent information. To expand its housefile, POGO launched a multi-pronged list building strategy that integrated social media. To nurture new constituents, POGO created a custom welcome series.