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Online Registration: St. Joseph’s Indian School
Topics: Develop a Strategy, Grow Email Lists, Campaign Execution, Strategy Consulting, Email Marketing
  • Analyzed website traffic and found a high number of registrations were from sites that promoted “freebies”, leaving the organization to question the value of eClub registrants
  • Tested different registration offerings (premium vs. no premium) to learn more about supporters’ motivation
  • Increased organic website registration rate from 9 percent to 12 percent through testing
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Welcome Series: The Yellowstone Park Foundation
Topics: Develop a Strategy, Grow Email Lists, Improve Email Marketing, Raise More Money, Campaign Execution, Convio Go!, Strategy Consulting, Email Marketing, Fundraising
  • Began an email Welcome Series for new subscribers to introduce the foundation’s wide scope of support for the park’s sites and facilities
  • Grew email list by 20% in nine months, while ensuring that subscribers didn’t perceive every email message as a donation request
  • Had open rates of more than 50%, and yielded several donations without any overt
    ask messaging
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Welcome Series: Nature Canada
Topics: Grow Email Lists, Improve Email Marketing, Campaign Execution, Strategy Consulting, Email Marketing, Fundraising
  • Needed to grow online constituent base and boost website traffic
  • Developed an email cultivation series and acquisition program, which included improved search engine marketing and a petition on care2.com’s online community
  • Grew email file by 100% in four months, with email open rates of 38.13% and action rates of 5.78%
     
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Welcome Series: Michigan Humane Society
Topics: Develop a Strategy, Improve Email Marketing, Raise More Money, Campaign Execution, Strategy Consulting, Email Marketing, Fundraising
  • Noted a 10% higher retention rate for those individuals who received the welcome series
  • Average gift of welcome series recipients was $2.17 higher per gift than the non-welcome series group
  • Recipients of three-part welcome series donated nearly $60,000 more than recipients of the single welcome email
     
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Welcome Series: Contemplative Outreach
Topics: Develop a Strategy, Improve Email Marketing, Campaign Execution, Strategy Consulting, Email Marketing
  • Needed to introduce new registrants to the depth of information available on the website, especially the three main methods of prayer without making them feel overwhelmed
  • Developed a Welcome Series of emails with content conditionalized based on responses to a survey taken at the time of registration
  • Performance of emails series exceeded expectations, with an average open rate of 60 percent and an average click-through rate of 32 percent
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