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Website Redesign: Metropolitan Council on Jewish Poverty
Develop a Strategy, Raise More Money, Redesign a Website, Best Practice Implementation, Campaign Execution, Strategy Consulting, Website Redesign

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The Client
Metropolitan Council on Jewish Poverty (Met Council) is one of New York’s largest human services agencies, providing 100,000 New Yorkers with critical services in their fight against poverty each year. For 36 years, Met Council has been a defender and advocate for New Yorkers in need, and has raised awareness around the growing problem of Jewish poverty. With services ranging from domestic violence counseling to kosher food pantries to career training, Met Council helps individuals find immediate relief and lasting solutions.

The Problem
Met Council came to Convio with an all-too familiar set of problems – they needed a new site that not only was a refreshed look, but also that allowed them to communicate what they were doing as an organization. They were not driving any donations online, and their site design had gotten stale. The site was not serving as an accurate representation of who they are nor of what they do for the Jewish community.

How We Solved It
Working with Convio, Met Council was able to identify their primary goals, as well as to develop content to better communicate their mission. Convio helped Met Council to develop a new site architecture, and also to outline gaps in the content they were providing. In addition, the organization focused their attention on what they wanted to really be doing online, and what actions and emotions they wanted the site to communicate.

The Outcome
Working with our design team, they developed a look that matched their mission, as well as the sophistication of the design of their offline collateral. Using imagery provided by Met Council, coupled with a strong sense of mission and online goals, the Convio design team developed this look, which has been successfully driving donations to the organization ever since. In the six months since the new design launched, Met Council has successfully raised over $100,000 online.

Convio products used: Fundraising, Web Content Management