Patrick Ruffini

Patrick Ruffini is an online strategist dedicated to helping Republicans and conservatives achieve dominance in a networked era. He has seen American politics from every vantagepoint — as a campaign staffer, activist, and analyst. This site is his on-again, off-again effort to chronicle the glories and absurdities of American politics; eleven years after coding his first website, it's a habit he can't quite break.

Ruffini currently advises Republican candidates and organizations on mastering new media, with a disciplined focus on Web site, e-mail, and blog strategies shaped by years of experience in the field. His strategic consulting firm is set to publicly launch in the summer of 2007. For more information on potentially working together, he encourages you to email workingtogether@patrickruffini.com.
 
From 2005 to 2007, Ruffini served as eCampaign Director at the Republican National Committee, overseeing the Party's online strategy for the 2006 election cycle. His tenure saw unprecedented outreach to the online community, breakthroughs in online fundraising, and successful initiatives in the emerging worlds of social media, online video, and text messaging. Even during a difficult election cycle, the RNC's relationship with the blogosphere grew closer and stronger than ever. Beyond these successes, the RNC's eCampaign serves as the Republican Party's R&D arm for innovation on the Internet, where no major development online goes unnoticed or is left untapped. In this role, Ruffini advised Republican candidates and organizations at all levels on best practices for winning online.

In the 2004 election cycle, Ruffini served as webmaster for Bush-Cheney '04, overseeing a wide range of activities from day-to-day website operations, designing special features around high-profile events like the Conventions and Presidential debates, and managing the first-ever campaign blog for an incumbent President. Having come to the campaign as a former blogger, Ruffini instituted an aggressive blog outreach program even though the medium was still in its infancy. Towards the end of the campaign, Time magazine noted the campaign's adept strategy of reaching beyond official organs and touching voters through media they know and trust, among them the blogosphere.

Other professional highlights include a previous stint at the RNC during the 2002 cycle and time well spent at the American Enterprise In.

About Patrick Ruffini: www.patrickruffini.com