The Next Generation of American Giving

An exclusive look at the multichannel preferences and charitable habits of Gen Y, Gen X, Boomers and Matures

The art and science of fundraising, as we know it, is undergoing rapid and permanent change driven by technology, the imperative to attract new donors, and by the evolving traits of different generations of supporters. Download the full report to see the data on how four generations of Americans give and the implications for nonprofits trying to reach these distinct age segments.

Next Generation Research

Guides & Articles

REPORT: The Next Generation of American Giving

Download the full guide to see the data on how four generations of Americans give and the implications for nonprofits trying to reach these distinct age segments.

REPORT: Early Signals on Mobile Philanthropy

This report indicates that mobile philanthropy is gaining traction and the text-to-gift efforts around Haiti could be the tipping point for greater adoption.

On-Demand Webinars

WATCH: The Next Generation of American Giving

Presentation by the American Marketing Association, The NonProfit Times and Convio.

WATCH: Putting the Next Generation Research Into Practice

Understand the key generational differences between donor groups and navigate the many online tactics available to target different age segments.

More Resources

View Our Portfolio

See what can happen when you combine Convio's strategy consulting, interactive expertise and leading technology with your knowledge and insights about your organization.

World Wildlife Fund Case Study

Discover how WWF has changed constituent engagement efforts that are driving higher response rates, generating more revenue, and increasing the lifetime value of a supporter.

Convio Services: VISION™ Methodology
Translate your mission into an integrated program that drives results.