The art and science of fundraising, as we know it, is undergoing rapid and permanent change driven by technology, the imperative to attract new donors, and by the evolving traits of different generations of supporters.
to see the data on how four generations of Americans give and the implications for nonprofits trying to reach these distinct age segments.
Guides & Articles
Download the full guide to see the data on how four generations of Americans give and the implications for nonprofits trying to reach these distinct age segments.
The fourth annual report is designed to help nonprofit professionals evaluate online marketing metrics, the effectiveness of their organization compared to similar organizations and determine strategies for future success. Learn more about the study and how your organization compares.
Presentation by the American Marketing Association, The NonProfit Times and Convio.
Understand the key generational differences between donor groups and navigate the many online tactics available to target different age segments.
See what can happen when you combine Convio's strategy consulting, interactive expertise and leading technology with your knowledge and insights about your organization.
Discover how WWF has changed constituent engagement efforts that are driving higher response rates, generating more revenue, and increasing the lifetime value of a supporter.