Mar/Apr 2009

Helping nonprofits build enduring constituent relationships through the Internet

Benchmark Study Indicates Online Growth Despite Economy

How Can Nonprofits Take Advantage of Open Technology?

Change the Web Challenge

How Can You Raise More Money With Your Run-Walk-Ride Event?

Dear Nonprofit professional,

For you, as a nonprofit leader, knowing how the industry as a whole is performing - especially during a recession - helps you to identify trends and opportunities to position your organization for success as the economy recovers. You've no doubt heard opinions and even seen some research about the impact the economy had on nonprofits in 2008, but today we share the most comprehensive insight about the online performance of the sector in the past year.

In this issue, I am excited to share with you the third annual Convio Online Marketing Nonprofit Benchmark Index™ Study. The results indicate that online tools and engagement continue to play a vital role for nonprofits, and compared to traditional marketing and engagement channels, online marketing and fundraising held up well. We also share five proven success strategies for Event Fundraisers based on research conducted by Convio and Event 360, with the support of the Run Walk Ride Council. And finally, as open technology continues to broaden its reach, this issue of Connection provides commentary on ways nonprofits can use open technology to their advantage, and also features the Change the Web Challenge.

Regards,

Gene Austin
Chief Executive Officer, Convio

	ONLINE, ON TARGET Benchmark Study Indicates Online Growth Despite Economy By Quinn Donovan, Convio Analytics Manager and Vinay Bhagat, Convio Founder & CSO Study indicates that online engagement - whether it is fundraising, advocacy or building a constituent database - continues to see positive growth even in a down economy.
	ASK THE EXPERT: YOUR QUESTIONS, ANSWERED How Can Nonprofits Take Advantage of Open Technology? Answer by Dave Hart, Chief Technology Officer, Convio The definition and benefits of open software and the many ways nonprofits are taking advantage of this technology.
	GUEST PERSPECTIVE Change the Web Challenge By Peter Deitz, Founder/Executive Director, Social Actions Video from Peter encouraging nonprofits, companies, and third-party developers to create online tools to take action on the web. NEW FROM CONVIO How Can You Raise More Money With Your Run-Walk-Ride Event? By James Young, Senior Product Marketing Manager, Convio A new report featuring key trends and best practices on managing a successful fundraising event.

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Nonprofit Benchmark Study Now Available

Learn how the economy impacted 2008 online fundraising results and examine additional metrics relevant to your organization.

Download here

Toolbox for the Modern Nonprofit

Consider updating your toolbox with a more practical relationship-building technology. Find out how in this complimentary CRM Guide.

Download guide

Featured Convio Partner

ThePort helps nonprofits engage their donor and volunteer bases more effectively using advanced social media solutions.

Nonprofit News

Understanding the
Value of Multi-channel Fundraising
Nonprofit Strategies Blog
Mar 18, 2009

Best CRM Software by Industry: Nonprofit Organizations
CRM HELP DESK Software.com
Mar 12, 2009

More nonprofit news

Convio News

Convio Unveils
Nonprofit Sector�s Most Comprehensive Study
of Online Trends
Mar 23, 2009

Convio TeamRaiser� Powers Five of Top
Ten US Events
Mar 10, 2009

More Convio news

Convio Events

Visit Convio at these events:

AFP 46th International Conference on Fundraising
New Orleans, LA
Mar 29 - Apr 1, 2009

Animal Care Expo
Las Vegas, NV
Apr 6 - 9, 2009

2009 Nonprofit Technology Conference
San Francisco, CA
Apr 26 - 28, 2009

2009 AFP Golden Gate Chapter Fundraising Day
San Francisco, CA
May 4, 2009

More Convio events

About Convio Connection
Convio Connection is a bimonthly newsletter for nonprofits on how to attract constituents, drive action and build loyalty through online relationship management. Read past issues.

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