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M+R Strategic Services

M+R Strategic Services helps inspire and mobilize the public to take action on some of the most pressing public interest issues of the day. Through campaigns to recruit new supporters, influence public policy, and raise money online, M+R's 20-person eCampaigns team has earned a reputation for turning casual audiences into meaningful donors and activists. We have helped our clients (including the Human Rights Campaign, The Wilderness Society, Oxfam America and Susan G. Komen for the Cure) raise over $40 million online. Our approach to online fundraising and advocacy is rooted in best practices, driven by innovation, and guided by results.

Areas of expertise: 

• Online fundraising
• Advocacy
• Recruitment
• Messaging
• Strategy

Reference documents:

• eNonprofit Benchmark Study - co-authored by M+R Strategic Services and Advocacy Institute
  
  
• M+R Data research articles (PDFs):
  May 2007 - Online Fundraising Tactics - What Works and What Doesn't
  March 2007 - Combined Review of Recent Online Benchmarks Studies
  January 2007 - Do Email Silences Matter?
  October 2006 - The Ten Commandments of MySpace Advocacy
  September 2006 - Why Open Rates are Falling and What It Means for You
  August 2006 - Emaily Post's Guide to Online Decorum
  June 2006 - Do Images Help or Hurt Your Email Campaigns?
  May 2006 - Entertain the Vote: Tips for Developing a Successful Flash Animation
  May 2006 - Skip the Small Talk: Are "Welcome" Messages Really Worthwhile?
  March 2006 - Creating Your Own Benchmarks
  June 2005 - What Political Campaigns Can Learn From Nonprofit Online Organizing
  May 2005 - Mobilizing Online Resources in Response to Breaking News
  January 2005 - Simple Ways to Raise More Online

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