Nonprofit Sector Research

Integrated Multi-Channel Marketing: Where Nonprofit Organizations Are Today and Key Success Factors Moving Forward

Most nonprofit marketing professionals have embraced that an integrated multi-channel approach to fundraising is a good thing. However to this day, there are many varying perspectives as to what integrated multi-channel marketing actually means and what it takes to be successful. In this study, Convio explores the key success factors for organizations already on their integrated multi-channel journey and how you compare with your peers, and where to focus next to improve your success.

Beyond Best Practices: What seven organizations learned about converting more donors on their web donation forms

Donation form optimization remains a tremendous revenue opportunity for many nonprofit organizations at minimal cost. If you’re like most fundraisers, you want to figure out how to persuade more people to actually make a donation when they reach your donation landing pages. Read the full donation form optimization report from Donordigital and Convio to see the data and recommendations on improving the user experience for existing audiences on donation landing pages to increase conversion.

2011 Convio Nonprofit Online Benchmark™ Study: Fourth annual report analyzes data compiled from nearly 500 nonprofits

The Convio Online Nonprofit Benchmark™ Study is designed to help nonprofit professionals evaluate beneficial online marketing metrics, evaluate the effectiveness of their organization compared to similar organizations and determine strategies for future success. This year’s study analyzes data compiled from nearly 500 nonprofit organizations, representing millions of online interactions and transactions from Convio’s Software-as-a-Service (SaaS) system. Learn more about the study and how your organization compares.

The Next Generation of American Giving: A study on the multichannel preferences and contrasting charitable habits of four generations

A landmark research study into the charitable giving behaviors and attitudes of Gen Y, Gen X, Boomer and Mature donors from Convio, Edge Research and Sea Change Strategies. See the data and analysis on how four generations of Americans give and the implications for nonprofits trying to reach these distinct age segments.

The Secret of Online Success: Why Structure Matters

Given the relative infancy of nonprofit online marketing, little research has been conducted around how organizations within the nonprofit sector align their resources for optimal results. As a result, many nonprofits have questions such as:

• How big should my online marketing staff be?
• What is the mix of interactive marketing skills my staff should have?
• How should my online marketing staff fit into my organizational structure?

Join The Race - Five Proven Success Strategies for Nonprofit Event Fundraising

With economic stress, increased competition, and global awareness, how can nonprofit fundraising events improve program performance? Through research  conducted by Convio and Event 360, with the support of the Run Walk Ride Council, several key trends and best practices emerged on managing a successful  fundraising event.

This paper highlights the strategies and performance metrics that any nonprofit organization with a special event fundraising program can utilize to achieve their goals.

The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors

For the decade or so that charities have been raising money online, the lion's share of attention has gone to small gift fundraising. This seminal research into the online behaviors and preferences of major and middle donors, shows that there is significant room for improvement in the way nonprofits meet their online needs.

Learn more about the habits of this important constituency and the opportunity for nonprofits to better leverage the Internet to take relationships with donors to new levels.

Christian Online Marketing and Fundraising Benchmarking Report

This report compiles a series of benchmarks from 38 Christian organizations currently using the Convio platform for evaluating fundraising, email, advocacy, and marketing success online, and reveals that faith-based organizations continue to be a top performer in key online marketing metrics. The report also reviews the aspects of faith-based organizations and their constituents that help drive strong online performance.