Convio Connection
Jan/Feb 2008 Helping nonprofits build enduring constituent relationships through the Internet
In This Issue
Dear Nonprofit Professional,

With the elections in full swing, the explosion of social media sites, and a tight economy, nonprofits are using online constituent relationship management (eCRM) solutions in new and creative ways to achieve strong results. To help organizations create the seamless and transparent experience that constituents have come to expect, we're continuing to offer new products as part of Convio's Open Initiative, including applications to connect Convio with Facebook®, Google®, Flickr™ and Plaxo®, and ways to more easily integrate data from Convio to your offline database.

We are committed to making Convio Connection one of your top resources on online engagement, regardless of the platform you're using or the level of sophistication of your eCRM program. Our eight years of expertise in providing on-demand software and services to nonprofits has produced an exceptional community of clients, partners and staff. Look for their advice on best practices and comments on trends in this and upcoming issues in 2008.


Regards,
Gene Austin signature
Gene Austin
Chief Executive Officer, Convio

ONLINE, ON TARGET
10 Online Marketing Strategies for Fundraising in Challenging Times
By Vinay Bhagat, Founder and Chief Strategy Officer, Convio
For fundraising in tough times, use these 10 best practices plus 3 advanced strategies to connect with the new breed of donor to scale online and drive results.
Looking Back, Looking Ahead: What the Numbers Tell Us
By Vinay Bhagat, Founder and Chief Strategy Officer, Convio
Recent research on the growth of online fundraising. Find out where this growth is coming from and how to measure the impact of online marketing.
ASK THE EXPERT: YOUR QUESTIONS, ANSWERED
Question: What Makes an Email Newsletter Subject Line Successful?
Answer by Elizabeth Nielsen, Senior Interactive Consultant, Convio
FUSION PARTNER PERSPECTIVE
Four Tips for Using Social Media to Reach, Keep and Engage Your Constituents at a Deeper, More Meaningful Level
By Dan Backus, co-founder and CTO, ThePort Network
As nonprofits continue to face increasing competition for donor dollars and volunteerism, social media present a powerful way to acquire, motivate and retain a strong supporter base.
NEW FROM CONVIO
Convio Offers Nonprofits Real-Time Data Integration with Salesforce.com®
By Tompkins Spann, Senior Market Strategist, Convio
Save administrative time, ensure data integrity and strengthen constituent relationships through more targeted and personalized campaigns.
An Untapped Opportunity: Engaging Your High Value Donors Online
By Vinay Bhagat, Founder and Chief Strategy Officer, Convio
Major donors are increasingly wired. Get a "heads up" on new research about nonprofits engaging their major donors and why online marketing will emerge as a strong source for new major donor prospects.
Client Success
OI Foundation Expands Outreach, Deepens Engagement via Virtual Fundraising Events; Online Donations Up 65% in 2007

Seva Foundation Increases Donations via New eCommerce Site; Expands Outreach to Wider Audience with Integrated eCRM


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Complimentary Online Seminar
7 Things Every Nonprofit Should Know about Online Fundraising and Marketing
Wed, Feb 13, 2008
Nonprofit Publication
People to People Fundraising: Social Networking and Web 2.0 for Charities
A hands-on guide of creative ideas, techniques, and strategies from the world's foremost ephilanthropy experts, including Convio's Vinay Bhagat and Sheeraz Haji.
Featured Convio Partner
Event 360
Convio News
Convio Events
ALDE (Assn of Lutheran Development Executives) International Conference
Chicago, Feb 29 - Mar 3
"Online Donor Renewal: Multi-channel Marketing", Vinay Bhagat (Mar 1)
NRB (National Religious Broadcasters) Conference
Nashville, Mar 8 - 11
Exhibitor, Booth #955
NTEN 2008 Nonprofit Technology Conference
New Orleans, Mar 19 - 21
Platinum Sponsor; "The Anatomy of Email Delivery", Dr. Bill Pease (Mar 20)
AFP (Assn of Fundraising Professionals) Int'l Conference
San Diego, Mar 30 - Apr 2
Exhibitor, Booth #302; "The Untapped Potential for Major Giving", Vinay Bhagat (Apr 1)
About Convio Connection
Convio Connection is a bimonthly newsletter for nonprofits on how to attract constituents, drive action and build loyalty through online relationship management. Read past issues.

Comments? Please email us at newsletter@convio.com.

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