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June/July 2010 Providing technology and services to inspire and mobilize people to support your mission
In This Issue

yellow-diamond Fundraising Data and Benchmarks for Nonprofits
yellow-diamond What are the top 5 tips for measuring social media ROI?
yellow-diamond Applying Social Identity: 5 Best Practices
yellow-diamond Open for Business: Convio Summer Blockbuster

From the CEO

Dear Nonprofit Professional,

Summer is a great time to stop and reflect on the progress your organization has made during the first half of the year. This issue of Connection will help with that effort by providing key benchmark data on online fundraising and email marketing as well as tips on measuring social media ROI.

In addition, we are pleased to announce Convio is “Open for Business” this summer with new features that enable social sharing and Open Authentication making it even easier for constituents to engage with your organization. And, our guest contributor will breakdown the benefits of applying a social identity to your website that ensures the best possible user experience for your constituents.

Regardless of the season, we know you are hard at work looking for new ways to reach more people and drive results. Convio is with you 100% of the way.

Convio CEO Gene AustinRegards,

Gene Austin
Chief Executive Officer, Convio

Feature Stories


Fundraising Data and Benchmarks for Nonprofits
Vinay Bhagat, Founder and CSO, Convio

Commentary on the results of the Convio Online Marketing Nonprofit Benchmark Study and the Giving USA Report on Philanthropy.

Jordan Viator

What are the top 5 tips for measuring social media ROI?
Jordan Viator, Interactive Communications Manager, Convio

How to properly measure the impact of social media efforts and analyze data that will be meaningful for your organization.


Applying Social Identity: 5 Best Practices

Liza Hausman, Vice President, Marketing, Gigya, Inc.

Registering constituents through an established online identity gives your nonprofit a head start on building deeper relationships.


Open for Business: Convio Summer Blockbuster
Casey Flinn, Senior Product Manager, Convio

New product features mark significant milestones in our continued leadership of being THE open platform for nonprofits.

Meet Us on Common Ground

For the Nonprofit Professional “On the Go”

Anytime, anywhere access to your database. Sound good? Using this FREE iPhone application you can create, view and modify records, check out dashboard reports, assign tasks and much more.

Watch this quick 3-minute video to see how it works


See how Michigan Humane Society has partnered with Convio to achieve ROI of nearly 800%. Over 4 years they have grown their usable email list from 6,900 to 63,000 and increased annual online donations from $216,000 to $583,000.

yellow-arrow Read the full case study
yellow-arrow Visit our Client Success Portfolio


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Fast Track Your Fundraising in 5 Steps

Think fundraising success is all about size? Think again. The Convio Go! team has helped over 130 nonprofits with limited resources raise over $5.4 million for their missions. Learn their secrets and discover how your organization can achieve the same outstanding results.

yellow-arrow  Download the Free Guide



Your Annual Fund Just Got Easier

Common Ground™ walks you through each step of building a campaign, from segmenting your lists to tracking your results. It's easy to use, lets you spend more time with donors than spreadsheets and can make your Annual Fund more effective. Watch a quick overview video to learn more about how easy direct mail campaigns can be!

yellow-arrow  Watch Now! 



Be Prepared When Your Mission Calls 

A rapid online reponse plan is the #1 factor in emergency fundraising success. You never know when the next disaster, emergency or other unplanned event will happen.

  Download the Free Guide
  Watch the Webinar    



Nonprofit News

Younger donors give as much as mature ones, says strategist
July 8, 2010

Number Of Volunteers Soars, Hours Remain Flat 
The NonProfit Times
June 15, 2010

  More nonprofit news



Convio News

Convio Enhances Online Fundraising Suite for Social Optimization and Improved Data Management
July 7, 2010

Convio and PayPal Team Up to Boost Donations for Nonprofits
June 16, 2010

  More Convio news



Convio Events

Visit Convio at these events:

2010 New York Nonprofit Conference
New York, NY | Aug 24-25

2010 Midwest Conference on Philanthropy 
Chicago, IL | Nov 17

2010 Conference on Philanthropy
Boston, MA | Dec 3

  More Convio events



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About Convio Connection
Convio Connection is a bimonthly newsletter for nonprofits on how to inspire and mobilize supporters. Read past issues.

Comments? Please email us at newsletter@convio.com.

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