St. Francis House Online Campaign
St. Francis House leverages Convio fundraising, content management and email tools with strategic consulting services to improve online communications.
- Began to send a regular email newsletter, along with event updates, as part of an effort to provide regular and consistent communications to constituents
- Coordinated online and offline fundraising campaigns, segmenting constituents based on giving history and other data collected
- Worked with a Convio Interactive Consultant to devise and implement an integrated strategy that increased the email addresses from 150 to 1800 in 12 months