Convio for Public Broadcasting

For public television and radio stations, the only thing tougher than attracting new members is keeping them. With member attrition rates of up to 50 percent, our public broadcasting clients face a challenge  in acquiring new members and building long-term relationships with current members, who make the contributions that keep them on the air.

Our public broadcasting clients are some of the top in the country, and they rely on Convio software to help nurture relationships with members, prospects and other constituents online. Designed to integrate easily with leading public broadcasting member management systems like Target Software's Team Approach™, Convio makes it possible for our clients to use the Internet strategically to:

• Build more loyal relationships with members and donors to grow retention rates and lifetime value
• Drive additional gift income to lift annual member/donor value
• Manage premium-based online fundraising campaigns
• Reduce the length of pledge drives to improve the viewer/listener experience
• Manage donor database records to enhance constituent relationships
• Operate more cost-efficiently by using email  in conjunction with mail for renewal campaigns, publishing programming guides online instead of printing and mailing them, and more

Our suite of software and services help public broadcasting organizations better solve needs such as sending targeted, relevant email communications to viewers/listeners and members, creating and managing web pages or entire sites, raising funds by creating and publishing online membership and campaign forms, and creating fundraising campaigns and providing a donor database solution for managing all constituent relationships and synchronizing with other databases. Some of our clients choose to take advantage of our full suite while others use only the products they need now, and add products and services as their needs grow.

Along with proper tools for success, our clients are empowered to create custom constituent experiences to reach new supporters, more deeply engage existing supporters and drive a longer relationship with both. Convio’s Client Success Services  team helps define and execute Internet marketing plans to drive and measure results. We also provide training, technical and product usage support and account managers to cater to the unique needs of nonprofit organizations through our Convio Services.