Gillette Specialty Healthcare Email Campaign

As part of the Convio Go! program, Gillette Specialty Healthcare leverages email marketing to frequently communicate with constituents, strengthen relationships with existing donors, and improve overall fundraising outcomes.

Began with 80,000 records in an offline database and only 2000 email addresses. Within nine months, increased email housefile by 408 percent
Generated $20,500 total online, averaging $216 per gift during year-end fundraising campaign