Yellowstone Park Foundation
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"Convio Go! has been perfect for introducing our staff to online communications and fundraising methods. The program’s quarterly activities and goals are spelled out very specifically and we liked the idea of having a schedule already planned for us. The program has really kept us on track and enabled us to reach more supporters and communicate more frequently, despite limited resources. "
- Christine Gianas Weinheimer, Director of Communications, Yellowstone Park Foundation
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About Yellowstone Park Foundation
The Yellowstone Park Foundation is the official fundraising partner of Yellowstone National Park. The Foundation works in cooperation with the National Park Service to fund projects and programs that protect, preserve, and enhance Yellowstone. The Foundation receives no annual government funding; it relies instead upon the generous support of private citizens, foundations, and corporations to ensure that Yellowstone's great gifts to the world will never diminish. Since its inception in 1996, the Yellowstone Park Foundation has successfully funded more than 150 projects in Yellowstone.
The challenge
- Wanted to increase its communication and fundraising efforts with constituents without the added costs of direct mail and the environmental impacts of increased printing and mailing
- Had never used email marketing to interact with supporters and relied solely on traditional offline marketing methods
- Unable to effectively communicate online and was difficult to capture new constituent information
- To implement a “first of its kind” online marketing strategy seemed intimidating and posed a new set of challenges for the staff
The solution
- Selected Convio Go! in order to implement an online communications and fundraising strategy without requiring a huge investment in tools and services
- Has benefited from the marketing and technical expertise of Convio’s team of consultants, and the program’s guided approach and pace has been appropriate for the organization’s small staff
- Has taken full advantage of the resources available through the program such as the bimonthly webinars and the biweekly coaching sessions
- Leveraged the core components of Convio Go! including: Client Success Services, Email Marketing, Fundraising, and PageBuilder
Results
- Raised $10,000 in its first-ever email fundraising campaign supporting Youth Education
- Doubled website donations over the previous year nine month period
- Sent its inaugural bimonthly email newsletter, enabling more frequent communication to its constituents
- Grew its email list by 20 percent and increased monthly website visitation by 26 percent
- Received more than 12,000 entries in its constituent email building campaign, raising awareness and connecting with old and new supporters
- Paid for its three year technology investment with funds raised online in the first year alone
- Learned strategic planning and online marketing best practices in order to replicate programs in the future
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