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Wildlife Conservation Society

"Through Convio, we were able to better segment our audience, target our messages and track our results in real-time. That made our jobs easier."

- Debbie Schneideman, Assistant Director, Online Marketing Programs, Wildlife Conservation Society

About Wildlife Conservation Society

The Wildlife Conservation Society (WCS) saves wildlife and wild places worldwide. They do so through science, global conservation, education and the management of the world's largest system of urban wildlife parks, led by the flagship Bronx Zoo. Together these activities change attitudes towards nature and help people imagine wildlife and humans living in harmony. WCS is committed to this mission because it is essential to the integrity of life on Earth.

The challenge

  • As a result of the drastic New York 2010-2011 proposed budget cuts to the Environmental Protection Fund (EPF) - specifically to the Zoos, Botanical Gardens and Aquaria program - living institutions across the state, including WCS's Bronx Zoo and New York Aquarium, faced a nearly 50 percent cut in funding
  • In addition, the city of New York City proposed a 42 percent budget cut for the Bronx Zoo, New York Aquarium and all the NYC cultural institutions for Fiscal Year 2011
  • WCS needed to get the mayor and the governor, as well as state and elected officials to understand the value that cultural organizations provide to both the city and state while utilizing their constituents

The solution

  • Streamlined the efficiency and effectiveness of WCS’s online advocacy efforts by using Convio to support both city and state campaigns in parallel
  • Launched a multi-email campaign to over 200,000 constituents residing in New York state
  • Integrated social media into the campaign, generating more than 11,000 YouTube hits and reaching 1,400 people through Twitter and Facebook supporters

Results

  • Restored the funding to the Environmental Protection Fund's Zoos, Botanical Gardens and Aquaria Program in state budget and city budget for cultural institutions
  • WCS recruited almost 2,500 new constituents online, in addition to more than 28,000 through in-park and mobile devices
  • Thanks to the tireless efforts of WCS and its constituents, $3,378,451 of the city budget and $4,500,000 of the state budget was restored

Related links

Wildlife Conservation Society | Convio