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The Greenway Foundation

"I’m frankly thrilled with Common Ground. It’s the software of my dreams."

- Lisa May, Development Director, The Greenway Foundation

About The Greenway Foundation

Since 1974, the Greenway Foundation (the Foundation) has led the effort to enhance and preserve the South Platte River and its tributaries throughout the Denver metropolitan area. The Foundation does this by creating environmental enhancements; holding property, when needed, in conservation easements; using the river as an outdoor and historical learning resource; hosting free cultural events promoting the relationship between the river and music, art and theatre; providing youth employment opportunities, and promoting good stewardship through educational programs.

The challenge

  • The organization struggled to coordinate communications to their supporters because they housed contact information in 47 different spreadsheets.
  • They had no centralized database or any other way to ensure that the right communications went to the right supporters.
  • The organization sometimes hesitated to send communications for fear of sending duplicate messages or sending the wrong communication to the wrong supporter.

The solution

  • The Foundation selected the web-based Convio Common Ground™ CRM system to be the centralized database for all of their contacts because it met all of their needs at an affordable price, and Convio Solution Provider KELL Partners implemented the system within two weeks.
  • With Common Ground, the organization has a single view of all of their contacts and has eliminated duplicate records.

Results

  • Greenway Foundation consolidated 47 contact spreadsheets into a single system.
  • The group now has a single view of supporter data without duplicates, and any member of the organization’s four-person staff can add or view constituent records anytime, anywhere via the web.
  • The group now can customize and send targeted communications and track contact information so they can better tailor future communications to recipients based on interests and past activities.

Related links

The Greenway Foundation | Convio