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Susan G. Komen for the Cure Austin Affiliate

"“The Convio Open APIs enabled us to create our boundless Fundraising application to seamlessly connect TeamRaiser participants with their Facebook network. This capability allowed Komen Austin participants to take advantage of social networks for increased fundraising results.”"

- Donna Wilkins, President, Charity Dynamics, Susan G. Komen for the Cure Austin Affiliate

About Susan G. Komen for the Cure Austin Affiliate

Susan G. Komen for the Cure Austin Affiliate provides breast health services to women and men in Bastrop, Caldwell, Hays, Travis, and Williamson Counties. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. 

The challenge

  • Sought an effective and accessible way to tap into the power of social networking
  • Had an aggressive $1 million fundraising goal set for the Komen Race for the Cure
  • Wanted to leverage technology integration between Facebook, Convio TeamRaiser™, Convio Open application programming interfaces (APIs), and boundless Fundraising™, an application built by Charity Dynamics

The solution

  • Leveraged boundless Fundraising, a customizable Facebook application that race participants can place on their Facebook pages
  • Used Convio TeamRaiser, to empower supporters to fundraise on the organization’s behalf
  • Leveraged TeamRaiser APIs, a tool produced by the Convio Open Initiative, to make custom-built displays of individual participants fundraising progress
  • From the branded boundless Fundraising application, Facebook friends were directed to the participants’ Convio powered fundraising pages on Komen Race for the Cure where they could make donations and become directly involved in the organization 

Results

  • boundless Fundraising social networking application was adopted by 676 participants
  • Komen Austin received more than 2700 referrals from Facebook as a result of the application
  • Participants who added boundless Fundraising to their pages outperformed non-adopters by 595 percent
  • Use of boundless Fundraising garnered more than three times as many donations
  • Participants using boundless Fundraising exceeded their goals by a 2:1 margin

Related links

Susan G. Komen for the Cure Austin Affiliate | Convio