Radio K

"Common Ground is a cost-effective, well-designed, flexible solution to our problem. " - Stuart Sanders, Development Director, Radio K

About Radio K

Radio K is the award-winning student-run radio station of the University of Minnesota, playing an eclectic variety of independent music. Radio K serves listeners in Minneapolis-St. Paul and around the globe through online streaming. The music heard on Radio K is made possible through supporters including Radio K members, students of the University of Minnesota, Minnesota Arts and Cultural Heritage Fund, and the State of Minnesota.

The challenge

• Radio K was using a homemade database built on Filemaker Pro™. 
• The database was cumbersome and inflexible and it required staffers to enter the same data in multiple places.
• It didn’t allow them to easily pull member and donor information for targeted marketing, reporting, or analysis.

The solution

• The station needed an efficient system that would save them time and that also was flexible enough to allow them to access a variety of information about their donors and members.
• They selected the Convio Common Ground™ CRM system because of its dependability, flexibility, ease of use, and low cost.
• Common Ground allowed the addition of custom fields as needed, and it's compliant with the Payment Card Industry Data Security Standard (PCI DSS) — a requirement by the university.

Results

• Radio K moved 30,000 records from a home-made database into Convio Common Ground.
• During fund drives, Radio K now enters payments just once each day, versus entering them all day every day.
• Radio K staffers are now confident that they can implement their strategic fundraising plan without the addition of a full-time person.

Related links

• Radio K - Case Study (PDF)
• Visit Radio K's website at http://radiok.cce.umn.edu/