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Project On Goverment Oversight

"Convio is about more than just software. It is about learning and implementing best practices that are proven, and testing new methods to advance our mission."

- Pam Rutter, Web Manager, Project On Goverment Oversight

About Project On Goverment Oversight

Founded in 1981, the Project On Government Oversight (POGO) is a nonpartisan independent watchdog that champions good government reforms. POGO’s investigations into corruption, misconduct, and conflicts of interest achieve a more effective, accountable, open, and ethical federal government.

The challenge

  • Struggled to store, access and report on the ever-growing amount of information they were collecting on their constituents
  • Other challenges spanned across a website that was not visually appealing nor engaging and nurturing thousands of followers
  • 800-pages of SEC documents needed to be shared in a user friendly way for viewers

The solution

  • Selected Convio Luminate CRM™ to document constituent activities and communication, streamline the organization’s grant-tracking activities, assist with event preparation, and prospect for donors
  • Used Convio Luminate CRM to consolidate five years of constituent data from various sources 
  • Engaged with the Convio User Experience team to refresh its homepage design and wrapper
  • Leveraged Convio Facebook API so constituents could donate or sign-up for emails without leaving Facebook

Results

  • Website visits rose by 40 percent within three months
  • Grew its housefile from 4,500 to 13,000 using a multi-channel approach, which included organic growth, list acquisition, action campaigns and social media
  • Boosted response rates of action alerts from 1 percent to now an average of 17 percent
  • Consolidated six spreadsheets by using Convio Luminate CRM

Related links


Project On Goverment Oversight | Convio