Paul Anderson Youth Home
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"Choosing Convio has been the best decision I've made in terms of marketing and development. Our relationship with Convio has changed the way we communicate and do development. Working with Convio has helped us broaden the reach and impact of our ministry, taking us from 'the best kept secret' in our area to the most visible and well known charity in our surrounding region. "
- Drew Read, Chief Operations Officer , Paul Anderson Youth Home
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About Paul Anderson Youth Home
Weightlifting world champion Paul Anderson and his wife, Glenda, established the Paul Anderson Youth Home (PAYH) in 1961 in Vidalia, Georgia for troubled and homeless young men between the ages of 16 and 21 to provide Christian rehabilitation for young men seeking an alternative to incarceration. The PAYH's accredited high school incorporates Biblical teaching and academic training with physical fitness, emotional development, and social awareness while instilling a strong work ethic. The PAYH also provides help for parents of troubled teenagers through resources, counseling and referrals. Since its inception, the PAYH's ministry has directly served over 1,000 young people as well as their families.
The challenge
- Loss of brand recognition on a regional scale;
- An aging and dying donor base, requiring the organization to reach out to a larger audience;
- Reliance solely on direct mail; and
- A static Web site and 850 email addresses in its database.
The solution
- Client Success Services to provide strategic and interactive campaign consulting and analytics to maximize donor conversion;
- Convio Fundraising and Rewards to easily and quickly build and modify online donation forms and effectively segment, test and measure results, helping the PAYH increase membership and donor retention rates;
- Convio eCommerce to manage merchandise sales and provide an additional channel to purchase publications that benefit families while supporting the organization’s programs and services;
- Convio Events to allow for online RSVPs, purchasing of tickets, and online registration for fundraising events such as the Paul Anderson Golf Classic, which since 1994 has been a major source of meeting the PAYH's Annual Fund; and
- Convio Web Content Management (PageBuilder) to allow easy updating of the organization’s Web site.
Results
- Grew online constituency by 700% in two years, increasing house file from offline program of
850 constituents with email addresses to more than 6,000 constituent email addresses;
- Grew online subscriptions to devotional communications from 50 to more than 2,000 subscribers;
- Achieved a 398% growth rate in newsletter signups, from 973 to 4,842 subscribers; and
- Raised $50,000 from the Paul Anderson Cycling Challenge, $30,000 of which was donated online.
Related links
Give us a call - 888.528.9501
