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Michigan Humane Society

"Now we can make data-driven decisions based on real-time information. We can easily see what is working and isn’t working. Convio continues to be this open universe of possibility. The solution’s capabilities give us the opportunity to keep shooting for bigger and better. "

- Michael Robbins, Vice President of Marketing & Communications, Michigan Humane Society

About Michigan Humane Society

The Michigan Humane Society (MHS) is a private, nonprofit organization which cares for over 100,000 animals each year, while working to end companion animal homelessness, provide the highest quality service and compassion to the animals entrusted to its care, and to be a leader in promoting humane values.

The challenge

  • Needed to extend the overall effectiveness of the organization via the Internet, but the organization's efforts were falling short
  • Required a strategy behind their online tools to extend our overall reach and use the data collected as a means to provide better visibility into campaign and organizational performance
  • Identified a need to provide the organization’s annual event participants with tools that would enable them to fundraise online

The solution

  • Engaged the help of the Convio Strategic Services (CSS) team to help with a redesign of the organization’s website
  • With Convio Strategic Services, the organization developed a sophisticated online strategy that utilized the breadth of capabilities offered by the Convio solution
  • The organization also added Convio TeamRaiser™ to support their event-based fundraising efforts 

Results

  • Over a four year period, MHS has grown its useable email list from 6,900 to 63,000, and increased annual online donations from $216,000 to more than $583,000
  • The lifetime ROI for Convio is nearly 800 percent
  • MHS utilizes TeamRaiser in multiple ways including support for two of its annual events and has raised more than $752,000 in five years.
  • With seamless integration between TeamRaiser and the other Convio Online Marketing modules, MHS can quickly cross-reference new donor information with other key data, and can track real-time metrics, measuring online performance against goals.

Related links

Michigan Humane Society | Convio