MarriageToday
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"Convio has absolutely changed how effectively we connect with new and existing constituents. Now we offer engagement pathways and can segment our list to ensure communications are meaningful and elicit the desired response. This new level of engagement is a direct result of Convio's flexible system, combined with the unparalleled strategic advice of consultants at R3 Strategies and Holland|Simpson."
- Brenton Evans, Executive Vice President, MarriageToday
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About MarriageToday
MarriageToday with Jimmy & Karen is a national weekly television program that works to enhance marriage and family relationships all across America. MarriageToday is committed to providing families with the teaching and tools they need to succeed through its broadcast, literature, meetings, the Internet, etc. The organization also reaches out in areas of strategic need, such as inner cities and foreign countries. And dedicated people are joining with MarriageToday in its mission through prayer and giving.
The challenge
- Used a cumbersome custom-built tool to support its online fundraising and eCommerce efforts
- Information from online transactions was housed in a separate database from data related to offline activities, which made it challenging to gain a holistic view of constituent interactions
- Needed to increase fundraising dollars and gain access to email marketing capabilities for constituent communications
The solution
- Convio Email to promote products, encourage online giving, and send an email welcome series to new constituents
- Convio Fundraising to receive one-off and sustained donations online from supporters of the ministry
- Convio Ecommerce to sell various products (i.e., books, CDs, DVDs) online
- Convio DataSync to integrate constituent data in its online Convio database with its offline MPower donor database, thus providing a complete view of constituents who interact through multiple channels
Results
- Conversion rates averaging 10%
- Grew the organization's email list from 15,000 to 77,000 in three and a half years
- Increased online fundraising and eCommerce revenue from $35,000 to more than $1 million per year
- Developed an email welcome series for new constituents that takes them down a well-defined pathway toward becoming sustaining donors
Related links
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