MAP International
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"Connector RE is integral to our operation and enables us to quickly respond during emergencies and effectively manage an influx of donations and constituent information. During the Myanmar and China earthquake, we were able to create a campaign in The Raiser’s Edge, map it to a donation form and were ready to accept donations within the same day of the disaster with all incoming information being updated in both systems."
- Debbie Curran, Webmaster, MAP International
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About MAP International
When MAP International — at $397 million in revenues, and a top 100 nonprofit Christian organization — decided to switch online marketing vendors, it realized a new solution must meet the following requirements: support its multi-channel marketing efforts, boost online fundraising, and integrate with Blackbaud’s The Raiser’s Edge®, its existing donor database for more than 10 years.
The challenge
- Wanted to synchronize data between online marketing database and offline donor database to have a complete and up-to-date view of all constituent relationships
- Needed to reduce manual processes and duplication errors
- Wanted to leverage data in RE for online outreach including campaigns and segments
- Required a tool that would detect transaction errors and gaps in information
- Desired streamlined constituent and transaction data management
The solution
- Selected Convio Online Marketing and Connector RE
- Real-time data integration enables online communications to be up-to-date and personalized to constituents based on information stored in RE
- Able to map donation forms to campaigns setup in Raiser’s Edge, making it easier to track and analyze results
- Has reduced manual processes and ensures data integrity between systems
- Uses email to keep major donors informed of details about gala fundraising events, including save-the-date information, donation forms, and photos and videos from events
Results
- 100% more efficient in gift entry and auditing due to the import/export features of Connector
- Can include sustaining gifts in the accounting report without manual reconciliation
- Eliminated the use of a caging partner to process donations
- Able to pull from 105,000 constituent records in RE to make online communications more valuable to the supporter
- Leverages more than 40 donation forms that map to 46 Convio campaigns providing better tracking and analyzing capabilities
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