Jewish National Fund
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"Convio gives us total control over our online activities without needing outside assistance. Using Convio's web-based technology, we can now easily create and send email communications, set up online campaigns, update website content and measure results, which is paramount in determining online success."
- Russell Robinson, CEO, Jewish National Fund
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About Jewish National Fund
Jewish National Fund is a nonprofit organization founded in 1901 to serve as caretaker of the land of Israel on behalf of its owners — Jewish people everywhere. Over the past century, JNF has planted more than 240 million trees, built more than 165 dams and reservoirs, developed more than 250,000 acres of land, created more than 450 parks throughout Israel and educated students around the world about Israel and the environment.
The challenge
- Offline and online databases did not synchronize
- Online content updates, managed through a third-party, were time-consuming
- No insight into constituent preferences, email open rates and other online results
- Needed to increase awareness of all online products
The solution
- Convio Email Marketing allows JNF to segment its email roster by geography and track response rates
- Uses Convio DataSync to synchronize offline donor database with the Convio online database
- Convio created a universal order form, with a merchant account that delivers accurate accounting in real time
Results
- Raised $1.4 million online in 2004
- Email database grew 100 percent in 2004
- Offline and online databases synchronize with no data duplication
- Five times more site visits than previous site
- Sells 20 products in its online store
Related links
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