888-528-9501 | INFO@CONVIO.COM | CONTACT | CAREERS | FOR DEVELOPERS | CONVIO UK  

Human Rights Campaign

"Convio enabled us to quickly communicate the latest news to our full nationwide list. We told our supporters how they could take action, and gave them easy, one-click ways to engage with legislators on this issue."

- Lindsey Twombly, Associate Director, Social Media & Online Mobilization, Human Rights Campaign

About Human Rights Campaign

The Human Rights Campaign (HRC) is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.

The challenge

  • Faced large challenges that require consistent communication while providing information effectively and efficiently
  • Repealing "Don't Ask, Don't Tell" 
  • Pushing for marriage equality in New York with a tight timeline

The solution

  • Utilized sophisticated multi-channel strategies to maximize constituent engagement nationwide
  • Worked in a coordinated, silo-free environment to ensure constant cross-departmental communication and messaging
  • For repealing "Don't Ask, Don't Tell", HRC went to the national level with an online strategy campaign that encouraged email recipients to send an email to a legislator
  • For the New York same-same marriage campaign, HRC sent targeted emails to straight allies and to individuals in different senate districts helping deliver high-touch messages to the right people in order to get them on HRC’s side of the vote

Results

Don't Ask, Don't Tell

  • Sent 19 million emails to supporters, 625,000 emails and 50,000 handwritten letters to members of congress
  • 20,000 veterans spoke out with pro-repeal messages
  • 1,000+ grassroots lobby visits

Marriage Equality in New York

  • Sent 460,000 election-related action alert emails, generated 151,000+ constituent contacts to targeted legislators, and delivered 75,515 postcards from constituents to state senators in support of Marriage Equality in New York
  • $145,000 raised through the HRC New York PAC to support pro-equailty state Senate candidates

Related links

Human Rights Campaign | Convio