Greenlights for NonProfit Success

"Common Ground has transformed the way we manage our donor relationships." - Amy Silvey, Development Director, Greenlights for NonProfit Success

About Greenlights for NonProfit Success

Greenlights for NonProfit Success strengthens Central Texas nonprofits through consulting, education, networking and resources. Established in 2001, Greenlights has developed a reputation for high quality service, respectful and fun programming, a resource-rich web site, research and innovation, and responsive and affordable consulting to more than 800 nonprofits and 2,500 individuals each year.

The challenge

• Greenlights found it challenging to share data across four departments.
• Data integrity was always in question because spreadsheets of contacts were often created solely on a staff member’s PC.
• Data segmentation was difficult and time-consuming, and they did not have a record of communication for their constituents.

The solution

• Common Ground is now their centralized database that houses all donor data and facilitates various development-related activities.
• Greenlights creates lists for direct mail and email appeals; and tracks historical information about donations, asks and other interactions.
• Enables the team to proactively manage donor and prospective donor relationships.

Results

• Greenlights is able to enter donations five times faster than before.
• Reports that used to take 8 to 12 hours to prepare can now be run instantaneously with the click of a button.
• Appeals are more targeted and personalized, which boosted response rates for one annual campaign from 3% to 10%.
• End of year appeal raised almost twice as much as the previous year’s and attracted 75% more donors.

Related links

• Greenlights - Case Study (PDF)
• Visit Greenlights for NonProfit Success's website at http://www.greenlights.org/