Gloria Gemma Breast Cancer Resource Foundation

"I wanted a better way to track and build our database. And, I didn’t want a mish-mash of systems. I wanted everything to be as easy and as accessible as possible."

- Lynn Simon, Development Associate, Gloria Gemma Breast Cancer Resource Foundation

About Gloria Gemma Breast Cancer Resource Foundation

The Gloria Gemma Breast Cancer Resource Foundation (Gloria Gemma) was established in 2004 in memory of Gloria Gemma by her nine children, honoring her fight against breast cancer. The organization’s mission is to raise breast cancer awareness, increase breast health education, and generate funding for breast health programs. One hundred percent of the organization’s net proceeds remain in the group’s community of Lincoln, RI.

The challenge

Wanted to build a more personalized relationship between the foundation and each of its donors and prospective donors.
Needed a better alternative to its existing donor database, eTapestry, which had limited flexibility around what information the group could collect and report on.
With just four staff members, the foundation needed a solution that saved time and kept everything well-organized — a database that would allow them to quickly access and edit the information they needed on each constituent without navigating across a cumbersome set of tabs.

The solution

Common Ground provides more detailed information about the organization’s supporters and allows staff members to access the precise information they need.
Common Ground synchronizes with Convio TeamRaiser™, which Gloria Gemma had selected to manage online fundraising around its annual event.
TeamRaiser and Common Ground worked together to provide a complete view of all constituent activities and information, KELL Partners, an authorized Convio Solution Provider, implemented the system for Gloria Gemma within 8 weeks.

Results

Common Ground eliminates time-intensive processes, saving the organization five to seven minutes per contact record.
Gloria Gemma now has a consolidated view of information about its supporters.
Any member of the organization’s four-person staff can add or view constituent records anytime, anywhere via the web.