Easter Seals

"Convio helps us maintain a consistent brand across our more than 100 Web sites, and helps ensure that all of our sites are accessible to people with disabilities. It also gives us a low-cost way to communicate with the world compared with the cost of print communications."

- Shirley Sexton, assistant vice president, Internet marketing, Easter Seals

About Easter Seals

Easter Seals has been helping people with disabilities and special needs, and their families, live better lives for more than 80 years. With 13,000 staff members and thousands of volunteers across its national office and 90+ regional affiliate offices, Easter Seals offers a variety of services. From helping someone improve physical mobility, return to work or simply gain greater independence for everyday living, these services help children and adults with disabilities address life's challenges and achieve personal goals.

The challenge

  • Inconsistent branding across national and affiliate Web sites
  • Needed online solution that would help provide an accessible user experience for all Web site visitors
  • Sought single system to power all Easter Seals Web sites

The solution

  • Chose Convio for email marketing, online fundraising, Web site content management, volunteer fundraising and online advocacy solutions
  • 100+ Easter Seals Web sites now powered by Convio
  • Uses Convio accessibility checker on all sites
  • Convio TeamRaiser™ powers Walk With Me fundraising event series


  • Grew list of email addresses more than 50x
  • Average of 1,200 new registrants per month on national and affiliate Web sites (combined)
  • Sends monthly email newsletter with local information targeted to each recipient
  • Launched 100+ Web sites with consistent branding and design
  • All Easter Seals sites comply with established guidelines for eliminating barriers on the Internet for people with disabilities

Related links

Easter Seals | Convio