Daily Bread Food Bank
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"We’re providing better service to our donors. As a donor, you want to know where your money is going and what impact it’s having. And, the communications and best practices through TeamRaiser and the Go! program help us communicate that more effectively."
- Sarah Anderson, Senior Manager, Communications, Daily Bread Food Bank
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About Daily Bread Food Bank
As Canada’s largest food bank, Daily Bread serves people through neighborhood food banks and meal programs in more than 170 member agencies that see a monthly average of 73,000 client visits. With just two communications staff members and seven staffers handling fundraising and tax receipts, Daily Bread was looking for a more efficient and effective way to manage donor communications and online fundraising.
The challenge
- Had separate email newsletter subscriber and donor lists, and sent emails in an ad hoc way
- Had no annual communications calendar
- Focused on three annual fundraising drives, and did not spend time planning interim communications to deepen relationships with donors and other constituents
The solution
- Chose Convio TeamRaiser to empower supporters to fundraise online on behalf of Daily Bread
- Joined the 12-month Convio Go! program to get the tools, training, and support they needed to achieve fast online fundraising success
- Through Convio Go!, built a year-long communications plan and launched a monthly email newsletter, ecards for donor recognition, and a strategic end-of-year giving campaign
Results
- Raised nearly $60,000 from an end-of-year giving campaign — their most targeted campaign ever
- Getting positive response and donor leads from email newsletters, ecards, and other communications
- Now working more closely together to ensure they're communicating with people effectively, and more about how to apply best practices learned from the Go! program
Related links
Give us a call - 888.528.9501
